河北省绿色农产品区域品牌协同共创机制研究  

Research on the Co-creation Mechanism of Regional Brand of Green Agricultural Products in Hebei Province

作　　者：张帅[1] 褚建坤[1] 李潘坡[1] ZHANG Shuai;CHU Jian-kun;LI Pan-po(Xingtai Polytechnic College,Xingtai 054035,China)

机构地区：[1]邢台职业技术学院,邢台054035

出　　处：《价值工程》2020年第30期17-18,共2页Value Engineering

基　　金：校级应用创新项目——乡村振兴战略背景下黑龙港地区绿色农产品区域品牌价值共创机制研究,项目编号:20190108。

摘　　要：随着高质量经济发展和生活水平提高,消费者挑选农产品时更加关注绿色生态和产品品质,绿色农产品区域品牌建设成为现代农业发展的重要途径。以河北省绿色农产品区域品牌为研究对象,分析了河北省绿色农产品区域品牌发展现状及存在问题,构建了基于云服务平台的DART绿色农产品区域品牌协同共创模型,提出了解决河北省绿色农产品区域品牌共创的对策。With the development of high-quality economy and the improvement of living standards,consumers pay more attention to green ecology and product quality when choosing agricultural products.The construction of regional branding of green agricultural products has become an important way for the development of modern agriculture.Taking the regional brand of green agricultural products in Hebei Province as the research object,this paper analyzes the development status and problems of the regional brand of green agricultural products in Hebei Province,builds a DART green agricultural product regional brand collaborative co-creation model based on the cloud service platform,and proposes countermeasures for the green agricultural product regional brand co-creation in Hebei Province.

关 键 词：绿色农产品 区域品牌 共创机制 

分 类 号：F323.5[经济管理—产业经济]