浅析房地产营销策划现存的问题及对策  

Analysis of the Problems Existing in Real Estate Marketing Planning and the Countermeasures

作　　者：胡美伦[1] HU Mei-lun(Sichuan Academy of Social Sciences,Chengdu 610071,China)

机构地区：[1]四川省社会科学院,成都610071

出　　处：《中小企业管理与科技》2020年第29期92-93,共2页Management & Technology of SME

摘　　要：近年来,随着我国经济的迅猛发展和人民对居住要求的提高,房地产市场变得十分活跃,很多地方出现地价疯涨、房价飞涨的乱象,为了遏制房价过快上涨的势头,地方各级政府正认真贯彻执行中央“房住不炒”的方针,推动房地产行业健康发展,以实现居者有其屋,让每个人可以安居乐业。In recent years,with the rapid development of China's economy and the improvement of people's living requirements,the real estate market has become very active.The chaos of skyrocketing land prices and soaring housing prices appeared in many places.In order to curb the momentum of excessively rapid housing prices,local governments at all levels are seriously implementing the central policy of"keeping housing from speculating"to promote the healthy development of the real estate industry,so as to realize that all people who need to settle down should get accommodation,so that people are making a good living and are contented,each in his station.

关 键 词：房地产 营销策划 存在问题 对策建议 

分 类 号：F299.23[经济管理—国民经济] F274