发展传播视角下县级融媒体建设理念的重构  

Reconstruction of County-level Integrated Media Construction Concept from the Perspective of Development Communication

作　　者：张荡 ZHANG-Dang(School of Film and Television Media,Shanghai Normal University,Shanghai 200233,China)

机构地区：[1]上海师范大学影视传媒学院,上海200233

出　　处：《汉江师范学院学报》2020年第5期102-107,共6页Journal of Hanjiang Normal University

摘　　要：随着国家政策的推动、各县域的积极探索,中国的县级融媒体中心建设逐渐步入深化阶段,建设理念的模糊不定阻碍了其进一步持续良好的发展。发展传播理念依从、服务于马克思主义新闻思想,根植于我国党和政府对新闻传播建设事业一贯以来的指导思想中,满足着县级融媒体中心建设的现实需要。从发展传播的视角看,我国县级融媒体中心的建设应以基层治理平台为定位、以人民群众为传播中心、以群众参与为启发补充、以实际需要作技术建设、以发展的思维培养人才。With the promotion of national policies and the active exploration of counties,the construction of China's county-level financial media centers has gradually entered into a deepening stage,while the ambiguity of the construction concept has hindered its further sustainable and healthy development.The development communication concept follows and serves the Marxist journalistic thought,rooted in the guiding ideology of the Party and government of China for the construction of news communication,and meets the practical needs of the construction of county-level financial media center.From the perspective of development communication,the construction of county-level financial media centers in China should be positioned as a grassroots governance platform,with the people as the communication center and the participation of the people as inspiration and supplement,technical construction based on actual needs,and talent training with developmental thinking.

关 键 词：县级融媒体 发展传播学 发展传播理念 

分 类 号：G206[文化科学—传播学]