桂林山水旅游文创设计探究  

Research on the development strategy of Guilin landscape tourism cultural and creative design

作　　者：杨鹏广 徐樱芸 Yang Pengguang;Xu yingyun(Guilin Tourism University,School of art and design;Lijiang College,Guangxi Normal University,School of design,Guilin 541004,China)

机构地区：[1]桂林旅游学院艺术设计学院 [2]广西师范大学漓江学院设计学院,广西桂林541004

出　　处：《科技创业月刊》2020年第9期41-44,共4页Journal of Entrepreneurship in Science & Technology

基　　金：广西高校人文社科重点研究基地民族特色旅游工艺品研究中心项目“桂林山水文化特色文创设计”(MTL2019WT04)。

摘　　要：探析桂林旅游文创产品设计,如何使文创产品融入桂林山水特征,赋予其更丰富的文化内涵,提高山水文创的内在价值;通过调研分析探讨山水文创品牌发展中的问题,提出设计创新与新体验消费等解决方案,为桂林山水特色文创品牌发展提供设计思路及路径建议。facing the present situation of the landscape and hydrological creative market,combing the development trend of cultural and creative product design industry and Guilin Tourism Culture,how to endow cultural and creative products with richer cultural connotation and improve the intrinsic value of the creation of mountains and rivers,and point out the problems and deficiencies that hinder the development of the creation of mountains and rivers brands through investigation and analysis,the innovative design and interactive marketing solutions are proposed,which provide a new design idea and development path for the development of Guilin landscape literary and creative brand.

关 键 词：桂林 旅游 山水文化 文创设计 

分 类 号：F592.7[经济管理—旅游管理]