快闪在图书馆阅读推广实践中的应用与反思  

Reflection and Application of Flash Mob in Library’s Reading Promotion

作　　者：周秀玲[1] Zhou Xiuling(Guangxi University Library)

机构地区：[1]广西大学图书馆,南宁530004

出　　处：《图书馆》2020年第10期76-81,共6页Library

摘　　要：近几年,我国新媒体产业发展迅速,快闪于这样一个大环境中兴起并快速发展。作为一种非常流行的嬉皮行为,其凭借碎片化、灵活性等特点,迅速风靡全球,并已在各行各业中得到广泛应用。文章将结合文献资料法和案例分析法,对快闪的特点进行分析,对其在图书馆阅读推广实践中的应用情况进行阐述,根据存在的问题,进而提出发展对策。In recent years,China’s new media industry has developed rapidly,and flash mob has emerged and developed rapidly in such an environment.As a very popular hippy behavior,with its characteristics of fragmentation and flexibility,flash mob quickly became popular all over the world and has been widely promoted in all walks of life.This paper will combine the literature data method and case analysis method to analyze the characteristics of flash mob,explain its application in library reading promotion practice,and according to the existing problems,put forward some development countermeasures for its practical application in library reading promotion.

关 键 词：快闪 图书馆 阅读推广 新媒体 

分 类 号：G252.17[文化科学—图书馆学]