基于灰色关联分析的汽车车身色彩意象感知研究  

Research on Color Image Perception of Automobile Body Based on Grey Correlation Analysis

作　　者：吴天宇 赵祎乾 李清晨 李亚军 WU Tianyu;ZHAO Yiqian;LI Qingchen;LI Yajun(Nanjing University of Science&Technology,210094 Nanjing)

机构地区：[1]南京理工大学设计艺术与传媒学院,南京210094

出　　处：《设计艺术研究》2020年第5期50-54,共5页Design Research

基　　金：2019年江苏省研究生科研创新计划自科项目(KYCX19_0277);2018年江苏省研究生科研创新计划自科项目(KYCX18_0397)。

摘　　要：为促成汽车车身色彩的优化设计,实现其最优方案与用户意象感知相匹配,获得最佳车身色彩设计方案,以新能源汽车MINICountryman SAV系列车身色彩为例,运用灰色关联分析方法,计算各车身色彩方案与用户目标意象的关联度,并对配色方案进行优先级排列,获取符合用户意象感知的最优方案。将灰色关联分析方法引入车身色彩方案的优化设计可强化设计师对用户意象感知信息的捕获,提升设计师选择最优色彩方案的完整性与客观性。This paper aims to promote the optimal design scheme of the automobile body color,which will be matched with the user image perception,so as to formulate the design scheme of car body color in line with the user image perception.It takes the color scheme of the new energy vehicle MINICountryman SAV series as an example.The gray correlation analysis method is used in this paper to calculate the correlation between the color scheme of each body and the user's target image.Then the color schemes are ranked in terms of their priority.The method of gray correlation analysis is introduced into the optimization design of the car body color scheme,which can help the designer capture the user's image perception information and enhance the integrity and objectivity of their choice of the optimal color scheme.

关 键 词：车身色彩 意象感知 灰色关联分析 

分 类 号：J506[艺术—艺术设计]