基于皮亚杰理论的科普型儿童药品包装研究  

Research on Popular Science Children's Medicine Packaging Based on Cognitive Development Theory

作　　者：杨璐 万萱 YANG Lu;WAN Xuan(Southwest Jiaotong University,611730 Chengdu Sichuan)

机构地区：[1]西南交通大学建筑与设计学院,四川成都611730

出　　处：《设计艺术研究》2020年第5期66-69,共4页Design Research

摘　　要：优化儿童药品包装上的安全用药科普表现形式,使儿童能更好地了解安全用药知识。分析其背景、意义、现状,探究具科普作用的儿童药品包装设计不符合儿童认知特点的问题。从科普角度,以皮亚杰理论为依据,以儿童药品包装为载体,提出用夸张手法、比喻手法、拟人手法来解决问题。科普型儿童药品包装设计,从皮亚杰理论着手,以儿童喜闻乐见的方式融入儿童安全用药知识,优化儿童安全用药知识表现形式,在一定程度上可预防儿童不安全用药的行为。The paper studies the way to optimize children's medicine packaging to enable children to have safe medication knowledge.It analyzes its background,signifi cance and present situation,and explores the problem that the design of children's drug packaging with popular science does not conform to children's cognitive characteristics.From the point of view of popular science,based on Piaget's theory and with children's drug packaging as the carrier,it proposes to solve the problem by means of exaggeration,metaphor and personifi cation.The design of popular science-based children's drug packaging should start from Piaget's theory,integrates children's knowledge of safe drug use in a way that children enjoy,optimizes the expression of children's knowledge of safe drug use,and to a certain extent prevents children's unsafe drug use.

关 键 词：皮亚杰 儿童 科普 安全用药 药品包装 

分 类 号：J5[艺术—艺术设计]