徽州三雕在创意旅游商品设计中的应用价值  

On Application Value of Three Kinds of Carvings in Huizhou in Creative Tourism Commodity Design

作　　者：程秀珺[1] 梁军[1] Cheng Xiujun;Liang Jun(Huangshan University,Huangshan 245041,China)

机构地区：[1]黄山学院,安徽黄山245041

出　　处：《黑河学院学报》2020年第10期173-174,185,共3页Journal of Heihe University

基　　金：2018年度安徽高校人文社会科学研究重点项目“徽文化创意旅游商品开发与设计研究”(SK2018A0392)。

摘　　要：徽州三雕不仅是徽州民居雕饰的重要构件,同时,也是徽文化的重要组成部分。徽州三雕的艺术价值和实用价值应用于徽州旅游商品市场建设,可以为创意旅游商品的开发提供很好的创意元素,是创意旅游商品形成地域特色的不竭源泉;而创意旅游商品的开发则可以更好地促进徽州三雕的传承和发展。The three carvings of Huizhou are not only an important component of the carvings of Huizhou residential decoration,but also an important part of Huizhou culture.The artistic value and practical value of the three carvings of Huizhou can be applied to the construction of Huizhou tourism commodity market and provide good creative elements for the development of creative tourism commodities,because they are the inexhaustible source for the formation of regional characteristics of creative tourism commodities.The development of creative tourism commodities can better promote the inheritance and development of the three kinds of carvings in Huizhou.

关 键 词：徽州三雕 创意旅游商品 应用价值 

分 类 号：J524[艺术—艺术设计] F590[经济管理—旅游管理]