基于网络效应的市场均衡与厂商博弈策略研究  

Market equilibrium and firm game strategy based on network effect

作　　者：李文军[1] 赵天昊 Li Wenjun;Zhao Tianhao(Institute of Quantitative and Technological Economics,Chinese Academy of Social Sciences,Beijing,1007322;University of Chinese Academy of Social SciencesGraduate School,Beijing,102488)

机构地区：[1]中国社会科学院数量经济与技术经济研究所,北京100732 [2]中国社会科学院大学(研究生院),北京102488

出　　处：《重庆社会科学》2020年第10期55-65,共11页Chongqing Social Sciences

基　　金：中国社会科学院创新工程基础研究学者资助项目“技术经济学的产业视角研究(2020—2024)”(IQTE-JC01)。

摘　　要：随着卫星互联网技术的发展,越来越多的人将连接到以互联网为基础的各种网络中,由于网络节点数增多带来的网络效应增强已成为生产具备网络特性产品厂商制定经营策略时不可忽视的因素。论文以微观经济学理论为基础,研究了网络效应下的市场均衡理论,和网络兼容性影响下的网络厂商及为网络提供互补产品厂商的博弈策略。研究表明,在单一网络标准形成垄断地位之前和形成垄断地位之后,网络厂商的博弈策略将发生变化,为网络提供互补产品的厂商面临三阶段的博弈模型,数字产品厂商可利用网络效应有力打击盗版。With the development of Satellite Internet technology,more and more people will connect to various kinds of Internet-based networks.The network effect enhancement brought by the increase of the number of network nodes has become a factor that can not be ignored when manufacturers make business strategies for products with network characteristics.Based on microeconomic theory,this paper studies the market equilibrium theory under the network effect,and the game strategy of the network manufacturers under the influence of network compatibility as well as manufacturers providing complementary products for the network.The research shows that before and after the monopoly of a single network standard,the game strategy of the network manufacturers will change.The manufacturers who provide complementary products for the network will face a three-stage game model.The digital product manufacturers can use the network effect to fight against piracy.

关 键 词：网络效应 网络兼容性 数字产品 

分 类 号：F224.33[经济管理—国民经济]