考虑双重消费偏好的绿色供应链政府补贴策略分析  

Analysis of Government Subsidy Strategy for Green Supply Chain Considering Dual Consumption Preference

作　　者：尚春燕 关志民[1] 米力阳[3] SHANG Chun-yan;GUAN Zhi-min;MI Li-yang(School of Business Administration,Northeastern University,Shenyang 110169,China;School of Economics and Management,Ningxia Inst让ute of Science and Technology,Shizuishan 753000,China;School of Science and Chemical Engineering,Ningxia Institute of Science and Tech no logy,Shizuishan 753000,China)

机构地区：[1]东北大学工商管理学院,辽宁沈阳110169 [2]宁夏理工学院经管学院,宁夏石嘴山753000 [3]宁夏理工学院理化学院,宁夏石嘴山753000

出　　处：《系统工程》2020年第5期93-102,共10页Systems Engineering

基　　金：国家自然科学基金资助项目(70972100,71372186)。

摘　　要：针对消费者双重消费偏好和制造商绿色产品研发投入不足的问题,构建政府补贴下由制造商和零售商组成的绿色供应链博弈模型,探讨了消费偏好与政府补贴策略对产品绿色度、销售量和供应链成员利润的影响。研究表明:产品绿色度与零售渠道偏好系数负相关,与绿色偏好系数正相关,但是受研发成本的限制,制造商不会无节制的满足消费者绿色偏好;两种政府补贴策略均能提高产品绿色度、销售量和供应链成员的利润,但在相同政府补贴支出下,研发成本补贴策略的产品绿色度更优,并且当研发成本补贴系数小于1/2时,研发成本补贴策略下的销售量更高;反之产品生产成本补贴策略更有利于销售量的提高。Aiming at the problems of consumers’ dual preference and manufacturer’s insufficient investment in research and development of green product,a green supply chain game model composed of manufacturers and retailers is established under government subsidy,and the influence of consumption preference and government subsidy strategics on product green degree,sales and profit of supply chain members is discussed.The results show that the green degree of product is negatively correlated with the retail channel preference coefficient and positively correlated with the green preference coefficient,however,due to the limitation of research and development cost,manufacturers will not satisfy consumers’ green preference without restraint.Both government subsidy strategics can increase sales,the green degree of product and the profit of manufacturer and retailer.However,under the same government subsidy expenditure,the green quality of product with the research and development cost subsidy strategy is better,and when the subsidy coefficient of research and development cost subsidy strategy is less than half,the sales volume is higher under the research and development cost subsidy strategy,otherwise it would be higher under the product production cost subsidy strategy.

关 键 词：政府补贴 绿色供应链 双重消费偏好 绿色度 

分 类 号：C934[经济管理—管理学] F274