新媒介嵌入式旅游开发模式研究  

Research on New Media-Embedded Tourism Development Model

作　　者：王蕾蕾[1] 郭婷婷[2] 蒋露娟[3] WANG Leilei;GUO Tingting;JIANG Lujuan(Guangzhou Panyu Polytechnic,Guangzhou 511483,China;Guangzhou University,Guangzhou 510006,China;Guangxi Normal University for Nationalities,Chongzuo 532200,China)

机构地区：[1]广州番禺职业技术学院,广东广州511483 [2]广州大学,广东广州510006 [3]广西民族师范学院,广西崇左532200

出　　处：《安阳师范学院学报》2020年第5期54-58,共5页Journal of Anyang Normal University

基　　金：2018年广东省教育厅青年创新人才项目(项目编号:2018GWQNCX083);2018年广州市哲学社会科学发展“十三五”规划项目(项目编号:2018GZQN63)。

摘　　要：旅游业改革走向深水区的进程中,以市场为导向的旅游开发方式日渐成了各旅游资源地的重要选择。在以市场为导向的驱动下,一种依托嵌入新媒介的新型旅游开发方式较为值得关注。文章结合旅游产业内最新发展动态,通过对新媒介嵌入开发旅游产品的行业现状与问题的梳理,提出了利用其发展旅游的建议。In the process of tourism reform moving towards deep-water areas,market-oriented tourism development has gradually become an important choice for tourism resources.Driven by the market,a new type of tourism development method that relies on embedding new media is more worthy of attention.Combining the latest developments in the tourism industry,the article proposes a new media-embedded tourism development model,analyzes the basic connotation of new media embedding,uses new media embedding to develop tourism products,and presents the industry’s current situation and problems,and puts forward its suggestions for development.

关 键 词：旅游产业 新媒介嵌入 旅游开发模式 

分 类 号：F592.3[经济管理—旅游管理]