新冠肺炎疫情背景下中国体育产业的影响机制、发展趋势与应对策略——基于事件系统的理论视角  

Influence Mechanism,Trend and Countermeasures of Chinese Sports Industry by COVID-19——Theoretical Perspective Based on Event Systems

作　　者：柴王军[1] 张擎 向钦方 CHAI Wangjun;ZHANG Qing;XIANG Qinfang(Sports Dept.,Shanxi University of Finance and Economics,Taiyuan 030006,China)

机构地区：[1]山西财经大学体育学院,山西太原030006

出　　处：《体育成人教育学刊》2020年第5期20-27,共8页Journal of Sports Adult Education

基　　金：山西省哲学社会科学资助项目(2019B161);山西省软科学资助项目(2019041032-1)。

摘　　要：借鉴事件系统理论,探讨新冠肺炎疫情背景下中国体育产业的影响机制、发展趋势与应对策略。从事件时间属性分析了新冠肺炎疫情对中国体育产业短期、中期和长期的影响,认为短期影响显著,中期影响不显著,长期影响较小。从事件空间属性分析了新冠肺炎疫情对中国体育产业细分领域的重要影响,从事件空间方向性看疫情对体育产业的影响表现为五种形式:单一层面影响、自顶向下和自底向上的直接影响、自顶向下和自底向上的间接影响。从事件空间的发散性看,疫情对体育产业个人消费层、团队层、组织层、环境层影响明显,重点分析疫情对体育竞赛表演业、场馆运营业、健身休闲业、冰雪业的影响。从产业链角度分析,疫情之后体育产业要素资源层、运营管理层、传播营销层、用户层、衍生服务层五个领域呈现快速发展态势。从政府层面、行业层面、产业层面、组织层面、个人层面分析疫情过后中国体育产业发展的应对策略。The paper discusses the influence mechanism,trend and coping strategy of Chinese sports industry under the background of the COVID-19 based on the theory of event system.The paper explores the time effect of the outbreak of COVID-19 on the development of sports industry in China from the event time attribute.The short-term impact of epidemic situation on sports industry is significant,the medium-term impact of epidemic situation on sports industry is not significant,and the long-term impact of epidemic situation on sports industry is small.The important influence of COVID-19 on the subdivision of sports industry in China is discussed from the attribute of event space.the influence of epidemic situation on sports industry is manifested in five forms from the perspective of event spatial directionality,i.e.,single level influence,direct and indirect influence from top to bottom and from bottom to top.From the point of view of the divergence of event space,the epidemic situation has obvious influence on the individual consumption,team,organization and environment of the sports industry,focusing on the analysis of the impact of the epidemic on the sports competition performance,venue operation,fitness and leisure,ice and snow industry.From the perspective of industry chain,the factor resource layer,operation management layer,communication and marketing layer,user layer and derivative service layer of sports industry after the epidemic situation show rapid development trend.The paper proposes the China's sports industry development response strategy after COVID-19 from the government level,industry level,industry level,organization level and individual level.

关 键 词：事件系统理论 新冠肺炎疫情 体育产业 影响机制 

分 类 号：G80-05[文化科学—运动人体科学]