《生活》周刊医药广告与上海市民健康观念的演化  

Drug Ads in the Life Weekly and the Changes in the Health Concept of Shanghai Citizens

作　　者：胡琼华[1] 徐顺利 Hu Qionghua;Xu Shunli

机构地区：[1]湘潭大学文学与新闻学院

出　　处：《中国出版史研究》2020年第4期118-125,共8页Research on the History of Publishing in China

摘　　要：近代社会,随着人们生活水平的日渐提高和医药卫生事业的逐步发展,人们的健康观念也发生了一定的变化。上海《生活》周刊作为近代上海都市文化生活类杂志,其所刊登的医药广告(1),不仅见证了近代上海医药行业的发展,也引导和推动了上海市民"健康消费""安全卫生""身体消费""女性健康"等医疗健康观念的变化。The improvement of the people’s life standards and the progress in the healthcare and pharmaceutical undertakings in the modern society have come with certain changes in the people’s health concept.The drug ads published in the Life Weekly,a periodical on the metropolitan culture and life in Shanghai,have not only witnessed the development of pharmaceutical industry in modern Shanghai but also guided and driven a series of changes in the medical&health concept of Shanghai citizens,e.g."spending for health care","being safe and healthy","body spending"and"women’s health".

关 键 词：《生活》周刊 医药广告 健康观念 

分 类 号：G239.29[文化科学]