Optimization of the Financial Strategy of Bilibili Barrage Website from the Perspective of Social Responsibility  

作　　者：Yifei Zhao Yicheng Zhao 

机构地区：[1]Jilin University of Finance and Economics,Changchun,Jilin,130022,China [2]Suzhou Branch of Construction Bank,Suzhou,Jiangsu,215021,China

出　　处：《Journal of Finance Research》2020年第2期45-50,共6页财经研究杂志（英文）

摘　　要：This paper studies the modern corporate financial strategy from the perspective of corporate social responsibility performance,using the Internet video site Bilibili as an example to analyze,starting with Bilibili’s strategic environment,based on financing,investment,distribution,and social responsibility.This paper comprehensively analyzes its advantages and disadvantages from its financial strategy.Finally,from the perspective of social responsibility,from three aspects of investment,financing,and profit distribution,the authors made optimization suggestions for Bilibili’s financial strategy.

关 键 词：Financial strategy Corporate social responsibility Internet companies Video website 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]