情动的挑战——移动短视频的“技术—身心”潜能及其文明论意义  

The Challenge of Affect: The ‘Technical, Physical and Psychic’ Potentiality of the Mobile Short Videos and their Connotation in the Vision of Civilization

作　　者：罗成[1] Luo Cheng

机构地区：[1]中山大学中文系

出　　处：《文化研究》2020年第1期54-69,共16页Cultural Studies

基　　金：中央高校基本科研业务费青年重点培育项目“中华现代文艺美学的文明再释与原理重构”(20wkzd16)的研究成果。

摘　　要：满街争刷短视频,是中国近年最值得关注的媒介景观。2018年末,一条被称为《好嗨哟》的原创短视频走红网络,它需要置于“技术-身心”机制中予以理解。区别于故事,事件富于激进的本体论想象,吁求超语言的生产性阐释。取代语言,情动关注身体、运动与感觉。以情动为核心的“影像-运动-事件”是移动互联网时代的媒介知识型。《好嗨哟》呈现为社交的身体与舞蹈的身体,两者的情动差异隐现着一种“得意忘言”的意义空间。情动,不仅提供超语言的认知潜能,而且激发超个体的伦理潜能。移动短视频的兴起,以情动技术唤醒了“沉默的大多数”的身心,具有乡土再发现与生命再发现的双重文明论意义。People watching the mobile short videos here and there,has been a noteworthy mediascape of China in recent years.In the end of 2018,an original short video named“Oh!It's Feel So Good!”shot to fame on the Internet,and this should be understood under the mechanism of“technical,physical and psychic”.Different from story,event is rich in radical ontological imagination,and calls for extralinguistic productive interpretation.In place of language,affect focuses on soma,movement as well as feeling.“Image-movement-event”,which is centered on affect,is the media episteme of the mobile Internet era.“Oh!It's Feel So Good!”is present as social soma and dance soma,and the differential affect between them implies a significant space of“catching meaning while forgetting words”.Affect not only produces the extralinguistic cognitive potentiality,but also arouses super-individual ethical potentiality.The upsurge of the mobile short videos awakens“the silent majority”physically and psychically via the art of affect,and possesses the dual connotations in the vision of civilization,that is,to rediscover the native land and the life as well.

关 键 词：情动 移动短视频 文明论 

分 类 号：G206[文化科学—传播学]