基于结构方程模型的潜在旅游者风险感知与出游意愿分析  

Analysis of Potential Tourists’Risk Perception and Travel Intention Based On SEM

作　　者：冯雅力[1] FENG Yali(Sino Swiss Institute of Tourism and Hotel Management,Shaanxi Radio and Television University,Xi’an 710119,China)

机构地区：[1]陕西广播电视大学中瑞旅游与酒店管理学院,陕西西安710119

出　　处：《清远职业技术学院学报》2020年第5期32-36,共5页Journal of Qingyuan Polytechnic

摘　　要：文章借助结构方程模型,以潜在旅游者为研究对象,选取“旅游风险感知”“未来出游意愿”和“期望满意度”三个潜在变量,探究潜在旅游者风险感知与未来出游意愿的关系。得出以下结论:假设模型中三个潜在变量间的路径系数均达显著,“潜在旅游者旅游风险感知”对“旅游者未来出游意愿”和“潜在旅游者期望满意度”产生反向影响。How does potential tourists’risk perception affect their travel decisions?With the help of structural equation model(SEM),taking potential tourists as the research object,this paper selects three potential variables such as“tourism risk perception”,“future travel intention”and“expectation satisfaction”to explore the relationship between potential tourists’risk perception and future travel intention.It shows that the path coefficients of the three latent variables in the model are all significant,“the potential tourists’risk perception”has a reverse effect on“tourists’future travel intention”and“potential tourists’expectation satisfaction”.

关 键 词：旅游 风险感知 出游意愿 结构方程模型 

分 类 号：F59[经济管理—旅游管理]