贫困地区电商一体化组织模式转型机理分析——以广东梅州为例  

Analysis on the Transformation Mechanism of E-commerce Integration Organization Mode in Poverty Areas-A Case Study of Meizhou of Guangdong

作　　者：陈思[1,2] 聂凤英 刘海波[3] 朱琳 Chen Si;Nie Fengying;Liu Haibo;Zhu Lin(College of Mathematics and Informatics,South China Agricultural University,Guangzhou 510642,Guangdong;Agricultural Information Institute,Chinese Academy of Agricultural Sciences,Beijing 100081;Shenzhen Fengnong Technology Co.,Ltd,Shenzhen 518000,Guangdong;Party and President Office,South China Agricultural University,Guangzhou 510642,Guangdong)

机构地区：[1]华南农业大学数学与信息学院,广东广州510642 [2]中国农业科学院农业信息研究所,北京100081 [3]深圳丰农科技有限公司,广东深圳518000 [4]华南农业大学党政办公室,广东广州510642

出　　处：《农业展望》2020年第8期52-57,64,共7页Agricultural Outlook

基　　金：国家自然科学基金国际合作与交流项目(71661147001);广州市社科基金一般项目(2018GZYB45)。

摘　　要：实现贫困地区电商一体化组织模式转型是开展电商扶贫、实现贫困户脱贫增收的有效途径。基于纵向一体化理论、社会嵌入理论等,以梅州市政府与深圳顺丰速运有限公司合作的电商化转型个案为例,阐释了电商主导的纵向一体化模式促进贫困地区电商化转型发展的作用机理,以及顺丰公司主导下的梅州市电商化转型发展的具体运行模式。电商主导的纵向一体化模式以谋求集体行动和有效弥补市场失灵来促进贫困地区的电商化转型,以期实现产业发展和农户增收。其集体行动来自于两种机制,一是减少外部不经济;二是嵌入社会关系,推动联合行动。此外,该模式还有效弥补了市场失灵和政府的有限理性,通过将外部行为内部化规避不确定性和降低交易成本。The transformation of e-commerce integration organization mode in poverty areas is an effective way to carry out e-commerce poverty alleviation and realize poverty alleviation and income increase of poor households.Based on the theories of vertical integration and social embeddedness,taking the e-commerce transformation case of cooperation between Meizhou government and Shenzhen Shunfeng Express Co.,Ltd.as an example,this paper explained the mechanism of e-commerce oriented vertical integration mode promoting e-commerce transformation and development in poverty-stricken areas, and the specific operation mode of e-commerce transformation and development in Meizhou city led by Shunfeng company. In order to achieve industrial development and increase farmers' income, the vertical integration model led by e-commerce promotes the transformation of e-commerce in poverty-stricken areas by seeking collective action and effectively making up for market failures. Its collective action comes from two mechanisms: one is to reduce external diseconomy;the other is to embed social relations to promote joint action. In addition, the model can effectively make up for the market failure and the limited rationality of government, and can avoid the uncertainty and reduce the transaction cost by internalizing the external behavior.

关 键 词：电商一体化组织模式 贫困地区 电商化转型 嵌入社会关系 

分 类 号：F323.8[经济管理—产业经济] F724.6