“皮一下”:青年网络“皮”文化的 实践逻辑及动因  

“Pi Yi Xia”(Be Mischievous):Practical Logic and Motivation of Youth Internet“Mischievous”Culture

作　　者：高倩 Gao Qian(School of Journalism and Communication,NanJing University)

机构地区：[1]南京大学新闻传播学院

出　　处：《当代青年研究》2020年第6期53-57,76,共6页Contemporary Youth Research

摘　　要：流行语“皮一下”启示着我们网络中存在诸多“皮”现象,这类现象的背后体现着一种特定的行为和思维逻辑。通过在线参与式观察及深度访谈发现,“皮”文化在实践中不仅呈现出现实中“调皮”的表现特征,更多的是通过戏仿和拼贴两种策略实现文化风格的构建及与网络亚文化的关联。而“皮一下”的心理动机,也不仅在于表面对娱乐的追求,青年人在其中也进行着自我印象的管理及对身份认同的追求。“皮”文化体现着网络社交环境下自我表达、形象构建、思维方式甚至价值观念的新特征,对其需要有正确的看待方式,更好地关照青年网络生活的情感体验。The buzzword“Pi Yi Xia”reveals that there are many“mischievous”phenomena in the internet.Behind this kind of phenomenon,it is a specific behavior and thinking logic.Through online participatory observation and in-depth interviews,this research found that the“mischievous”culture in practice not only presents the characteristics of“naughty”,but also realizes the construction of cultural style and its association with online subcultures through two strategies:parody and collage.And the psychological motivation of“being mischievous”is not limited to the superficial pursuit of entertainment,but also the management of self-image and the pursuit of identity.The“mischievous”culture embodies the new characteristics of self-expression,image construction,thinking mode and even values in the online social environment,which needs to be viewed in the right way to better care for the emotional experience of young people’s online life.

关 键 词：皮一下 皮文化 皮精神 青年 

分 类 号：C913.5[经济管理]