绩效期望落差与企业环境战略的倒U形关系研究  

The Inverted U-Shaped Relationship Between Performance Below the Aspiration Level and Corporate Environmental Strategy

作　　者：吴建祖[1] 袁海春 WU Jianzu;YUAN Haichun(LANZHOU University,Lanzhou,China)

机构地区：[1]兰州大学管理学院,兰州市730000

出　　处：《管理学报》2020年第10期1453-1460,共8页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71972094,71472078);兰州大学祁连山研究院开放课题资助项目(87080302)。

摘　　要：基于企业行为理论、前景理论和威胁刚性假说,以2010~2017年中国沪深A股制造业上市公司为样本,实证检验绩效期望落差对企业环境战略的影响。研究表明,绩效期望落差与企业环境战略呈倒U形关系。面对绩效期望落差,出于回应质疑、转移话题、寻求支持等需要,企业倾向于增加环保投入以实现绿色转型(“穷则思变”);迫于资本市场、资源约束、生存威胁等压力,企业倾向于减少环保投入以降低经营成本(“人穷志短”)。当绩效期望落差较低时,“穷则思变”占主导;当绩效期望落差较高时,“人穷志短”更明显。Drawing on the behavioral theory of the firm,prospect theory,and threat rigidity hypothesis,taking the Chinese manufacturing listed companies from 2010 to 2017 as samples,we investigate the inverted U-shaped relationship between performance below the aspiration level and corporate environmental strategy.In order to respond to market concerns,shift media attention and seek stakeholders’support,firms with the performance below the aspiration level invest more in environment protection to acquire green transformation,which is the advance effect.At the same time,under pressure from capital markets,resource constraints and survival threats,firms with the performance below the aspiration level decrease environmental investment to reduce the costs,which is the retreat effect.When the performance below the aspiration level is small,the advance effect suppresses the retreat effect;while when it is large,the retreat effect defeats the advance effect.

关 键 词：企业环境战略 绩效期望落差 企业行为理论 倒U形关系 

分 类 号：C93[经济管理—管理学]