北京市旅游流网络特征及影响研究  

Research on the Characteristics and Influence of Beijing Tourism Flow Network

作　　者：赵明煜 刘建国[1] ZHAO Mingyu;LIU Jianguo

机构地区：[1]北京联合大学旅游学院,北京100101

出　　处：《城市发展研究》2020年第9期I0013-I0018,共6页Urban Development Studies

基　　金：国家自然科学基金面上项目(41771131);北京联合大学人才强校优选计划项目(领军计划)(BPHR220AS02)。

摘　　要：基于数字足迹数据,分析了北京市旅游流网络结构特征,结论如下:(1)网络中每个节点的集聚扩散能力差异较大,大部分节点的外向联系更为便利;(2)北京市旅游流网络结构存在明显的核心—边缘结构。网络中存在8个子群,子群之间密度较低,独立松散的特征较为明显;(3)通过QAP回归分析可知,节点是否同区、节点与地铁站距离、节点1.5km范围内酒店数量、是否为A级景区会对旅游流网络结构产生影响。研究的政策含义在于:各节点应明确自身优势与劣势,形成景区之间的优势互补,谋求共同发展;打造精品旅游线路,将边缘节点纳入其中,带动边缘节点发展提升整体网络结构的合理化;积极推进旅游智慧平台的建设,及时更新景区信息,提供网上订票、预约等项目,从互联网端增强游客的出游意愿。Based on the digital footprint data,the characteristics of Beijing’s tourism flow network structure are analyzed,and the conclusions are as follows:(1)The agglomeration and diffusion capabilities of each node in the network are quite different,and most of the nodes have more convenient outward connections;(2)Beijing There is an obvious core-periphery structure in the tourism flow network structure.There are 8 sub-groups in the network,the density of the sub-groups is low,and the characteristics of independence and looseness are more obvious;(3)Through QAP regression analysis,we can know whether the nodes are in the same area,the distance between the nodes and the subway station,the number of hotels within 1.5 km of the node,Whether it is an A-level scenic spot will have an impact on the structure of the tourism flow network.The policy implication of the study is:each node should clarify its own advantages and disadvantages,form complementary advantages between scenic spots,and seek common development;create high-quality tourism routes,incorporate edge nodes into it,and promote the development of edge nodes to improve the rationalization of the overall network structure;Promote the construction of a tourism smart platform,update scenic spot information in time,provide online ticket booking,appointment and other items,and enhance tourists’willingness to travel from the Internet.

关 键 词：旅游流 网络结构 QAP回归分析 

分 类 号：F592.7[经济管理—旅游管理]