2019年武汉市旅游企业发展报告与对策研究  

A Report of Wuhan Tourism Enterprises Development in 2019 and Proposed Countermeasures

作　　者：薛兵旺[1] XUE Bing-wang(Wuhan Business University,Wuhan,Hubei,430056,China)

机构地区：[1]武汉商学院,湖北武汉430056

出　　处：《武汉商学院学报》2020年第4期5-9,共5页Journal of Wuhan Business University

基　　金：湖北省2020年人大研究课题《湖北省旅游景区疫后运营面临的新问题与发展新思路研究》(项目编号:HBRDYJKT2020136);武汉市社会科学界联合2020年度一般课题《基于疫后武汉市文化旅游产业面临的新问题与振兴对策研究》(项目编号:2020019)。

摘　　要：2019年武汉市旅游行业开展结构调整和转型升级,旅游企业保持了平稳发展良好态势,旅游综合竞争力有一定提升。A级旅游景区、星级酒店、旅行社的服务质量不断提升,行业管理规范、旅游从业人员服务意识和服务水平得到提高,形成了行业"讲文明、存文明、奖文明"的良好风气。本文就武汉市旅游企业现状与存在问题、面临形势与发展趋势、国内城市之比较以及武汉市旅游企业发展对策等四个方面进行了探讨,以期为武汉市旅游行业管理部门和企业发展献计献策。Tourism industry in Wuhan commenced structural adjustment and upgrading In 2019;consequently,the tourism enterprises maintained steady development trend, and their comprehensive competitiveness increased to some degree. The services were improving in level A tourist attractions, star hotels, travel agencies. The tourism management standards, service awareness and skills of the staff were generally enhanced so that a good environment was formed in which "good manners were widely practiced, maintained and awarded". The paper discusses Wuhan tourism enterprises in four aspects--the status quo, the prospects, the discrepancies between Wuhan and other big Chinese cities, the countermeasures for Wuhan to develop tourism.

关 键 词：武汉市旅游企业 现状分析 对策研究 

分 类 号：F592.6[经济管理—旅游管理]