五彩斑斓的“美妆世界”  

Colorful Cosmetics World

作　　者：妙洋 

机构地区：[1]不详

出　　处：《走向世界》2020年第41期48-50,共3页Openings

摘　　要：20多年前,你能想象,一个大男人拍广告卖口红吗?在美妆世界里,那可是女人一统天下。日本的国民偶像——木村拓哉,就在20多年前,为日本化妆品公司佳丽宝接拍了一支口红广告,然后这支口红就卖到了脱销再脱销,成为口红界的爆款;贴在地铁站的广告海报,也被人接二连三地偷偷拿走,佳丽宝不得不一再加印海报。世界变化之快,令人目不暇接。新人李佳琦,不仅卖口红,还成功挑战"30秒涂口红最多人数"的吉尼斯世界纪录,当仁不让地成为"口红一哥"。更有甚者,大叔级别的二手玫瑰主唱梁龙,要做中老年美妆博主,大胆喊出:美妆和摇滚不是年轻人的专利。As new retailing is booming,"Cosm etics Collectio n Stores"have gradually become the mainstream of new cosmetics retailing as an emerging form of the sector.From livestream marketing to recommendations from celebrities on various internet platform s,cosmetics collection stores and self-operated stores have begun to enter shopping centers.Actually,cosmetics collection stores are not something new,as it may remind people of the stores like Sephora,Watson,Mannings,etc.Such retailing mode has an advantage in offering rich choices in terms of brands,product categories and prices so that consumers can buy all the products they need at one time without going to the counters of various brands.In addition,the mode can provide a convenient and efficient one-stop experience of makeup trial,which is not available for online shopping.

关 键 词：化妆品公司 美妆 五彩斑斓 佳丽宝 木村拓哉 口红 地铁站 

分 类 号：F416.72[经济管理—产业经济]