区域产业集群品牌评价的广义犹豫模糊动态TOPSIS模型  

A Generalized Hesitant Fuzzy Dynamic TOPSIS Model for Brand Evaluation of Regional Industrial Clusters

作　　者：王铁旦 章辉 彭定洪 WANG Tie-dan;ZHANG Hui;PENG Ding-hong(Institute of Quality Development,School of Management and Economics,Kunming University of Science and Technology,Kunming 650093,China)

机构地区：[1]昆明理工大学管理与经济学院质量发展研究院,云南昆明650093

出　　处：《模糊系统与数学》2020年第5期100-115,共16页Fuzzy Systems and Mathematics

基　　金：国家自然科学基金资助项目(71861018,61364016);中国博士后科学基金资助项目(2015T80990,2014M550473);云南省应用基础研究计划项目(2014FB136)。

摘　　要：针对区域产业集群品牌评价这一多属性决策问题,提出一种基于广义犹豫模糊(GHF)动态TOPSIS模型。首先,在投入—产出角度梳理了区域产业集群品牌评价指标体系;其次,为了消除不同评价指标的量纲影响并体现品牌发展的动态过程,在动态TOPSIS框架下和GHF背景下,基于线性比例法提出了一种广义犹豫模糊决策矩阵的规范化方法,并证明了其合理性;最后,发展了一种广义犹豫模糊动态TOPSIS评价模型,进而获取区域产业集群品牌的综合排序。算例和对比分析验证了模型对区域产业集群品牌问题评价的可行性和合理性。Aiming at the multi-attribute decision-making problem of regional industrial cluster brand evaluation,a dynamic TOPSIS model based on generalized hesitation fuzzy(GHF)is proposed.Firstly,the brand evaluation index system of regional industrial clusters was sorted out from the perspective of input-output;secondly,in order to eliminate the dimensional influence of different evaluation indexes and reflect the dynamic process of brand development,under the dynamic TOPSIS framework and GHF background,based on max/min method proposed a generalized hesitant fuzzy decision matrix normalization method,and proved its rationality;finally,developed a generalized hesitant fuzzy dynamic TOPSIS evaluation model,and then obtained the comprehensive ranking of regional industrial cluster brands.Numerical examples and comparative analysis verify the feasibility and rationality of the model’s evaluation of regional industrial cluster brand issues.

关 键 词：广义犹豫模糊集 区域产业集群品牌 线性比例法 动态TOPSIS 规范化方法 

分 类 号：O159[理学—数学]