责任意识能激发稻农亲环境生产行为吗?——基于情境约束的调节效应  

Can Responsibility Consciousness Arouse Rice Farmer to Be Pro-environment Production Behavior?:Based on Moderating Effects of Situational Constraints

作　　者：余威震 罗小锋[1,2] 王洁 唐林 黄炎忠 YU Wei-zhen;LUO Xiao-feng;WANG Jie;TANG Lin;HUANG Yan-zhong(College of Economics&Management,Huazhong Agricultural University,Wuhan 430070,China;Hubei Rural Development Research Center,Wuhan 430070,China)

机构地区：[1]华中农业大学经济管理学院,湖北武汉430070 [2]湖北农村发展研究中心,湖北武汉430070

出　　处：《长江流域资源与环境》2020年第9期2047-2056,共10页Resources and Environment in the Yangtze Basin

基　　金：国家社科基金重点项目(15AZD071);农业农村部软科学项目(2018032);中央高校基本科研业务费专项资金资助项目(2662018YJ001)。

摘　　要：积极鼓励与推广农业亲环境生产行为,是实现我国农业绿色、可持续发展的必然选择。基于湖北省765份实地调研数据,运用有序Probit模型探讨了责任意识对稻农亲环境生产行为的影响,并进一步检验了情境约束的调节效应,以期厘清与掌握不同情境下责任意识的作用机理。结果显示:(1)稻农亲环境生产行为采纳程度较低,集中于采纳1~2项的样本为主,平均采纳数量为1.91项。(2)责任意识维度中,责任归属、责任认知对稻农亲环境生产行为均起到显著正向影响,而行为担当却起到显著负向影响。(3)村规民约能减轻行为担当对稻农亲环境生产行为的负向影响,但也会一定程度上削弱责任认知的积极作用;面对农业生态环境压力,责任归属对稻农亲环境生产行为的正向作用同样有所降低。It is an inevitable choice to actively encourage and popularize the pro-environment production behavior of agriculture to realize the green and sustainable development of agriculture in China.Based on 765 field survey data from Hubei province,the effect of responsibility consciousness on the pro-environment production behavior of rice farmers was discussed by using the Ordered-Probit model,and the moderator effect of situational constraints was further tested,so as to clarify and grasp the mechanism of responsibility consciousness in different situations.The results showed that:first,the adoption degree of rice farmers’pro-environment production behavior was relatively low,mainly focusing on the adoption of samples of 1 or 2 items,with an average adoption quantity of 1.91 items.Second,in the dimension of responsibility consciousness,responsibility attribution and responsibility cognition had significant positive effects on the rice farmers’pro-environmental production behaviors,while behavioral responsibility had significant negative effects.Third,village rules and agreements could reduce the negative impact of behavioral responsibility on the farmers’pro-environmental production behavior,but also weaken the positive effect of responsibility cognition to some extent.In the face of the pressure of agricultural ecological environment,the positive effect of responsibility attribution on the pro-environmental production behavior of rice farmers also decreased.

关 键 词：责任意识 情境约束 亲环境生产 采纳程度 

分 类 号：F323.6[经济管理—产业经济]