略论马克思、恩格斯和列宁的报刊经营思想  

A Brief Study on the Press Management Thoughts of Marx,Engels and Lenin

作　　者：葛在波 GE Zaibo(School of Literature and Media,Lingnan Normal University,Zhanjiang,Guangdong 524048,China)

机构地区：[1]岭南师范学院文学与传媒学院,广东湛江524048

出　　处：《岭南师范学院学报》2020年第5期24-30,42,共8页Journal of Lingnan Normal University

基　　金：广东省教育厅科研项目(2018WTSCX085)。

摘　　要：马克思、恩格斯和列宁等经典作家的报刊经营思想是在特定历史背景下形成的,这些思想虽然彼此间存在些许差异,但却有一个共同特征,那就是都坚持了唯物主义的基本原则。从唯物主义出发,马克思、恩格斯和列宁十分重视报刊的经营工作。特别是马克思和恩格斯,他们无论是在参与资产阶级民主性质报刊的编辑或撰稿中,还是在亲自创办无产阶级性质的报刊中,都一以贯之地重视报刊经营。列宁作为世界上第一个社会主义国家的主要创立者,对西方国家商业报刊的经营模式进行了“阶级改造”,形成了他的无产阶级报刊应该大力刊登广告以增加收入,以此来保证工农大众的媒体近用权,确保他们的新闻出版自由,同时借此限制资产阶级反动报刊的发展的思想。The press management thoughts of classic writers like Marx,Engels and Lenin were formed and developed under specific historical conditions.Their thoughts may seem slightly different from one another,but there remains a common feature,i.e.,the persistence in the basic principles of materialism.From the perspective of materialism,Marx,Engels and Lenin attached significant importance to press management.This is especially true with Marx and Engels all along,no matter in their participation of the editing or writing of bourgeois press,or in the founding of their own proletariat press.Lenin,as the principal founder of the world's first socialist country,took a"class reform"of the business mode of western commercial press and developed his unique press management thoughts,that proletariat press(including party newspapers and magazines)should put up more advertisements to increase revenue,so as to ensure the media access of the majority of workers and peasants,to guarantee their press freedom and to restrain the development of anti-revolutionary bourgeois press.

关 键 词：企业化办报 马克思主义新闻观 报刊经营 唯物主义 

分 类 号：G21[文化科学—新闻学]