乡村研学旅游产品策划与研究——以浙江安吉鄣吴村为例  

Planning and research on rural study tourism products:Take Zhangwu village,Anji county of Zhejiang province as an example

作　　者：朱智 ZHU Zhi(Huzhou Vocational&Technical College,Huzhou 313000,Zhejiang,China)

机构地区：[1]湖州职业技术学院,浙江湖州313000

出　　处：《湖北农业科学》2020年第19期140-143,共4页Hubei Agricultural Sciences

基　　金：湖州市社科联2020年规划课题(20hzghy081)。

摘　　要：对浙江省安吉县鄣吴村旅游发展现状、乡村旅游资源进行了研究和分析,提出其应重点打造以昌硕文化、鄣吴金龙、扇文化为主题的研学旅游产品,同时将鄣吴乡村文化、农业、旅游融合在一起,延伸旅游产业链,最终形成“研学昌硕文化,玩味鄣吴古村”研学旅游产品,提升鄣吴乡村旅游的知名度。The current situation of tourism development and rural tourism resources in Zhangwu village,Anji county,Zhejiang prov⁃ince were studied and analyzed,and it was suggested that it should focus on creating study tourism products with the theme of Chang Shuo culture,Zhangwu Jinlong culture and fan culture.At the same time,it should integrate the rural culture,agriculture and tourism of Zhangwu village,extend the tourism industry chain,and finally form study tourism products of“researching Chang Shuo culture,pondering the ancient village of Zhangwu”and enhance the popularity of Zhangwu rural tourism.

关 键 词：乡村旅游 研学旅游 鄣吴村 

分 类 号：F590.7[经济管理—旅游管理]