A Corpus-Based Analysis on the Pragmatics Presupposition in Perfume Advertisements  

作　　者：杜诗泓 DU Shi-hong(College of International Languages and Cultures,Hohai University,Nanjing 211100,China)

机构地区：[1]河海大学外国语学院

出　　处：《海外英语》2020年第19期259-262,共4页Overseas English

摘　　要：The advertisement has been widely utilized as a vital vehicle for information delivery,which highly requires the effects of persuasion with the proper use of pragmatic presupposition.In recent years,scholars have adopted diversified perspectives in the study of advertising discourse,but the research aimed at specific fields of advertisements is scattered,repetitive,and segmented.Hence,the corpus in this paper mainly comes from newspapers and magazines in the early years.This paper collects Chinese and English perfume advertisements from the official website,online flag-ship stores,and magazines of perfume advertising.The pragmatic presupposition in perfume advertisements is analyzed in three aspects through the definition and exemplification.Besides,the positive and negative influences of the perfume pragmatics are discussed to provide instruction for further study on the advertising language.

关 键 词：perfume advertisement pragmatic presupposition strategy corpus 

分 类 号：H0[语言文字—语言学]