基于自媒体视域的市级档案馆网络影响力研究--以市级档案馆微博、微信平台为分析对象  

Research on the Network Impact of Archives from the Perspective of We-media--Taking the Municipal Archives’ Microblog and WeChat Platform as the Analysis Object

作　　者：周林兴 谢林蓉 Zhou Linxing;Xie Linrong

机构地区：[1]上海大学 [2]上海大学图书情报档案系

出　　处：《兰台世界》2020年第11期22-28,共7页Lantai World

基　　金：上海市哲学社会科学规划项目“公共档案馆社会影响力建构及实现机制研究”(项目编号:2019BTQ007)阶段性研究成果。

摘　　要：当今社会自媒体平台兴起,档案馆应充分利用自媒体平台提升其网络影响力。基于微博、微信两大自媒体平台数据并借助清博大数据官网,分析评估国内21个市级档案馆网络影响力,针对馆员意识、用户互动、资源建设以及平台建设等层面的问题,提出档案馆应从主体治理、客体治理及平台治理几方面分别采取综合治理策略,以提升其基于自媒体平台的网络影响力。Nowadays,with the rise of We-media platform,archives should make fUll use of it to enhance their network impact.Based on the data of two We-media platforms,microblog and WeChat,and with the help of Qingbo big data official website,this paper analyzes and evaluates the network impact of 21 municipal archives in China.Aiming at the problems from the perspective of archivists*consciousness,user interaction,resources construction and platform construction,it is proposed that archives should adopt comprehensive management strategy from the aspects of subject governance,object governance and platform governance,in order to enhance their network impact based on We-media platform.

关 键 词：档案馆 自媒体 微博 微信 网络影响力 

分 类 号：G271.2[文化科学—档案学]