制度环境对新生代农民工返乡创业意愿影响实证分析  

An Empirical Analysis of the Impact of Institutional Environment on the Will of the New Generation of Migrant Workers

作　　者：谢桂花 王林萍[3] XIE GUIHUA;WANG LINPING(Department of Business Administration,Fujian Business University,Fuzhou 350012,China;College of Management,Fujian Agricultural and Forestry University,Fuzhou 350002,China;College of Economics,Fujian Agricultural and Forestry University,Fuzhou 350002,China)

机构地区：[1]福建商学院工商管理学院,福建福州350012 [2]福建农林大学管理学院,福建福州350002 [3]福建农林大学经济学院,福建福州350002

出　　处：《西安电子科技大学学报（社会科学版）》2020年第3期29-37,共9页Journal of Xidian University：Social Science Edition

基　　金：福建省社科项目(FJ2016B083);福建商学院项目(2019sysk08).

摘　　要：乡村振兴需要激发新生代农民工的返乡创业意愿。制度视角的研究关注规制制度和规范制度,忽视认知制度,无法解释同等客观环境下个体创业意愿的差异。基于福建省的调研数据,用多元回归分析实证研究不同制度环境和个体因素对新生代农民工返乡创业意愿的影响。研究结果表明,规制制度环境和规范制度环境中的文化舆论氛围对新生代农民工的返乡创业意愿影响不显著;规范制度环境中的社会网络支持和认知制度环境中的创业态度、对返乡创业的素质认知、收益认知四个因素均对新生代农民工有显著正向作用。不同技能培训、风险偏好、财富积累水平和社会资本的新生代农民工在返乡创业意愿上存在显著差异。据此,提出了加强创业宣传、开展创业培训和不断完善返乡创业保障措施的建议。Rural revitalization needs to stimulate the new generation of migrant workers’ willingness to return to their hometowns to start businesses. Institutional perspective research focuses on regulatory systems and normative systems, ignoring cognitive systems, and cannot explain the differences in individual entrepreneurial willingness under the same objective environment. Based on the survey data of Fujian Province, we use multiple regression analysis to empirically study the impact of different institutional environments and individual factors on the new generation of migrant workers’ willingness to return to their hometowns to start businesses. The research results show that the cultural and public opinion atmosphere in the regulatory and institutional environment has no significant impact on the new generation of migrant workers’ willingness to return to their hometowns to start a business;but the social network support in the regulatory system environment and the cognitive system environment have a significant positive effect on the new generation of migrant workers. The new generation of migrant workers with different skills training, risk appetite, wealth accumulation level and social capital have significant differences in their willingness to return to their hometowns to start businesses. Based on this, suggestions were put forward to strengthen entrepreneurship propaganda, launch entrepreneurship training, and continuously improve safeguard measures for returning home to start a business.

关 键 词：制度环境 新生代农民工 返乡创业意愿 

分 类 号：F323.6[经济管理—产业经济]