供给侧改革背景下体育特色小镇跨界融合探究  

Sports Characteristic Town:A Study on the Cross-border Integration of Sports Industry under the Background of Supply-side Reform

作　　者：谭凤 唐元元 荣文学[1] TAN Feng;TANG Yuanyuan;RONG Wenxue(School of Physical Education,Sichuan University,Chengdu Sichuan,610065,China)

机构地区：[1]四川大学体育学院,四川成都610065

出　　处：《四川体育科学》2020年第6期111-114,共4页Sichuan Sports Science

摘　　要：体育特色小镇是一种跨界融合的创新实践模式,是促进我国体育产业供给侧改革的动力源泉,在建设新中国和新型城镇化建设进程中发挥着重要作用。通过文献资料,逻辑分析和实地调研等研究方法对供给侧改革背景下体育特色小镇跨界融合进行深入探究,结果表明,目前存在产业定位不明,主导特色单一,同质化现象严重,跨界融合度不高,缺乏创新管理机制等问题。提出明确产业定位,优化资源配置;探索多元建设,打造产业集群;树立融合理念,加强跨界融合;完善运营管理,做好科学规划等建设思路为我国体育特色小镇建设提供参考。Sports characteristic town is an innovative cross-border integration practice model,which is the driving force for the supply-side reform of China’s sports industry and plays an important role in the construction of new China and new urbanization.Through literature review method,logical analysis method and field research,in-depth practical exploration was conducted on cross-border integration of sports featured towns under the background of supply-side reform.The results showed that there were problems such as unclear industrial positioning,single dominant characteristics,serious homogenization,low cross-border integration,and lack of innovative management system.Put forward clear industrial positioning,optimize the allocation of resources;Explore diversified construction and build industrial clusters;Foster the concept of integration and strengthen cross-border integration;Perfect operation management,scientific planning and other development ideas to provide reference for the construction of sports characteristic town.

关 键 词：体育特色小镇 跨界融合 供给侧结构性改革 体育产业 

分 类 号：G80-051[文化科学—运动人体科学]