基于新媒体传播的公益招贴设计  

Public Welfare Poster Design Based on New Media Communication

作　　者：鲁普及[1] LU Pu-ji(Tongji University,Shanghai 200092,China)

机构地区：[1]同济大学,上海200092

出　　处：《包装工程》2020年第22期301-305,共5页Packaging Engineering

摘　　要：目的把新媒体当作一种公益招贴设计作品展示的渠道,并且专门针对新媒体传播环境,探索适合的公益招贴的设计思路、设计形式和设计语言。方法从公益招贴的定义入手,概述其与媒体的关系,并多方面比较了解公益招贴在传统媒体和新媒体两种媒体环境下的不同传播特性。然后,对基于新媒体传播的公益招贴设计在创意、形式、表现三个方面进行分析,提出公益招贴设计应对新媒体传播时可采取的新思路、新形式以及应该彰显的视觉表现上的优势,并结合具体案例分别加以阐述。结论公益招贴设计是纸媒体时代行之有效的广告形式之一,而融合了新媒体传播特色的设计则更是传播时政理念、公共道德、公共利益的利器,有着更好的传播效果和宽广的发展空间。The work aims to not only take new media as a channel to display public poster design works,but also explore suitable design ideas,design forms and design languages of public welfare poster specifically for the new media communication environment.Starting from the definition of the public poster,the relationship between the public welfare poster and the media was summarized,and the different characteristics of the poster in new media communication and traditional media were compared from multiple aspects.Then,the public welfare poster design based on new media communication was analyzed in three aspects:creativity,forms,and expression.The new ideas,new forms,and visual performance advantages that public welfare poster design adopted in new media communication were proposed,and elaborated with specific cases.Public welfare poster design is one of the effective advertising forms in the paper media era,while the design that integrates the characteristics of new media communication is a sharp tool to spread current political concept,public morality and public interests,with better communication effect and broad development space.

关 键 词：公益招贴 新媒体 平面设计 抗疫 

分 类 号：J524[艺术—艺术设计]