非物质文化遗产活态传承:体验价值体系、测量与检验  

Living Transmission of Intangible Cultural Heritage:Experience Value System,Measurement and Test

作　　者：李江敏[1] 王青 朱镇[1] LI Jiangmin;WANG Qing;ZHU Zhen(School of Economics and Management,China University of Geosciences,Wuhan 430074,China)

机构地区：[1]中国地质大学(武汉)经济管理学院,湖北武汉430074

出　　处：《旅游学刊》2020年第11期78-89,共12页Tourism Tribune

基　　金：教育部人文社会科学规划基金项目“非物质文化遗产的旅游活态传承路径研究”(19YJAZH046)资助。

摘　　要：非物质文化遗产(非遗)是中华五千年优秀文明的传承,这种以人为载体可延续的文化传递决定了非遗具有独特的传承体验价值。已有研究关注非遗在文化、旅游及经济等方面的价值,但忽略其活态传承的体验价值。文章依据人类学文献提出非遗活态传承的定义和特征,结合体验价值理论框架,采用扎根理论识别了非遗活态传承体验价值的五维结构体系。以定性的测量要点具体细化为量表,在专家Q-sorting测试基础上,对非遗体验项目259名体验者进行问卷调查。通过探索性因子分析和验证性因子分析,实证检验并确认了非遗活态传承的五维结构。结果显示,认知价值、情境价值、经济价值掲示非遗体验者自我明确的参与需求,而活态价值和传承价值是非遗新的体验价值。非遗活态传承体验价值为文化旅游地资源规划、非遗体验产品设计以及文化传承开发提供了理论指导。Intangible cultural heritage is the inheritance of the fine Chinese civilization developed over the past 5000 years.It possesses the local spiritual value of traditional culture,and,relying on local communities,can reflect profound cultural,ethnic and regional characteristics.Previous studies only focused on the value of intangible cultural heritage in culture,tourism and economy,but ignored the experience value of its living transmission.Due to its extensive mass basis,intangible cultural heritage is a cultural treasure that relies on its interaction with human beings.This inheritable cultural transmission with people as the carrier determines that intangible cultural heritage has unique transmission experience value.This paper proposes the definition and characteristics of the living transmission of intangible cultural heritage according to the anthropological literature,and adopts the Grounded Theory to identify the structural system of five dimensions in the experience value of the living transmission of intangible cultural heritage based on the theoretical framework of experience value.On the basis of a Q-sorting test by experts,259 participants of the intangible cultural heritage experience project were surveyed by questionnaire using a scale created from concrete thinning of key qualitative measurement points.Through exploratory factor analysis and confirmatory factor analysis,this paper has empirically tested and confirmed the five-dimensional structure of the living transmission of intangible cultural heritage.The results show that cognitive value,situation value and economic value are sourced of the selfevident participation need of those who are to experience intangible cultural heritage,while the living value and transmission value are the new experience value of intangible cultural heritage.Transmission value refers to that participants actively pay attention to the inheritable cultural transmission of intangible cultural heritage in the new era and call for protective development;the living value ex

关 键 词：非物质文化遗产 活态传承 体验价值 活态价值 传承价值 

分 类 号：F59[经济管理—旅游管理]