大数据环境下网络用户信息茧房形成机制的实证研究  

An Empirical Study on the Formation Mechanism of Internet Users'Information Cocoons in Big Data Environment

作　　者：段荟 袁勇志[1] 张海[3] Duan Hui;Yuan Yongzhi;Zhang Hai(Dongwu Business School,Soochow University,Suzhou 215021;Business School,Jiaxing University,Jiaxing 314001;Nanhu College,Jiaxing University,Jiaxing 314001)

机构地区：[1]苏州大学东吴商学院,苏州215021 [2]嘉兴学院商学院,嘉兴314001 [3]嘉兴学院南湖学院,嘉兴314001

出　　处：《情报杂志》2020年第11期158-164,共7页Journal of Intelligence

基　　金：国家社会科学基金青年项目“科研人员持续自存储行为的影响因素及激励机制研究”(编号:14CTQ046)的研究成果之一。

摘　　要：[目的/意义]为了探究大数据环境下网络用户信息茧房的形成机制以及运作机理,预防用户信息窄化、群体极化的现象发生。[方法/过程]以信息生态理论为基础,从信息人、信息、信息环境和信息技术的视角,构建了网络用户信息茧房形成机制研究模型,以此为基础设计调查问卷,并以实证研究的方式验证了网络用户信息茧房形成机制研究模型。[结果/结论]数据结果显示,价值认知是促使网络用户形成信息茧房的重要因素,其次是信息环境和信息技术因素,兴趣对于网络用户形成信息茧房的影响不显著。以此为基础提出了提高网络用户信息素养、增加信息偶遇等有针对性的对策与建议。[Purpose/Significance]This research aims to explore the causes and operation mechanism of user information cocoons in big data environment and prevent the phenomenon of user information narrowing and group polarization.[Method/Process]Referring to the research paradigm of information ecology theory,from the perspectives of information person,information,information environment and information technology,this paper constructs a research model of the influencing factors of the formation of information cocoon of Internet users,designs a questionnaire and empirically verifies the research model proposed.[Result/Conclusion]The data results show that value cognition is an important factor for promoting the information cocoon of Internet users,followed by information environment and information technology factors.The interest of users has no effect on the information cocoon of Internet users.At last,the paper puts forward some countermeasures and suggestions to improve the information literacy of network users and increase information encounter.

关 键 词：信息茧房 信息技术 网络用户 信息生态 

分 类 号：G206[文化科学—传播学]