重点生态功能区特色农产品运销效益提升路径研究  

Study on the Path of Improving the Transportation and Marketing Benefits of Characteristic Agricultural Products in Key Ecological Functional Areas

作　　者：高谋洲 GAO Mou-zhou

机构地区：[1]陕西榆林学院管理学院

出　　处：《经济论坛》2020年第10期117-122,共6页Economic Forum

摘　　要：重点生态功能区主要生产生态产品,但在不影响和妨害其生态功能的前提下发展特色农业,既有利于充分利用当地的农业生产资源增加和丰富农产品供给,又有利于该类区域乡村振兴和城乡协调发展。在重点生态功能区特色农业发展中,农产品运销是一个极其关键但又非常薄弱的环节。文章在分析现存突出问题的基础上提出了提升其效益的主要思路:实施品牌战略,提高产业素质;扩大生产规模,发展订单农业;聚焦目标消费群体,发展农产品直销;促进电子商务发展,创新运销模式;发展休闲观光农业和乡村旅游,提高地产地销比重;发展食品加工业,通过食品加工拓展特色农产品市场。Key ecological functional areas mainly produce ecological products,but the development of characteristic agriculture on the premise of not affecting and hindering their ecological functions is conducive to making full use of local agricultural production resources,increasing and enriching the supply of agricultural products,also conducive to rural revitalization,urban and rural coordinated development of such areas.In the development of characteristic agriculture in key ecological functional areas,the transportation and marketing of agricultural products is an extremely critical but very weak link.Based on the analysis of the existing outstanding problems,the paper puts forward the main ideas to improve its efficiency:implementing brand strategy,improving industrial quality;expanding production scale and developing order agriculture;focusing on target consumer groups and developing direct selling of agricultural products;promoting the development of e-commerce and innovating the mode of transportation and marketing;developing leisure and sightseeing agriculture and rural tourism,increasing the proportion of local sales;developing food processing industry,through food processing to expand the market of characteristic agricultural products.

关 键 词：重点生态功能区 特色农产品 运销 效益 

分 类 号：F323.7[经济管理—产业经济]