浅谈AR技术在汽车展厅中的运用  

Discussion about the Application of AR Technology in Automobile Exhibition Hall

作　　者：鲍猛 许晴 Bao Meng;Xu Qing

机构地区：[1]南京工业大学,江苏省南京市210000

出　　处：《时代汽车》2020年第21期4-6,共3页Auto Time

摘　　要：人类文明的每一次技术创新都能带给当下社会一次重要变革。当下,随着数字经济的剧烈发展,5G技术的衍生创新,以全息投影、AR(增强现实)、VR(虚拟现实)等为代表新型技术受到业内瞩目,并以游戏,多媒体影音为主,随着AR技术的日趋成熟,其应用也逐渐由多媒体延伸到其他专业领域,如医疗、建筑、设计等.[1]2018年,苹果开展了一场关于增强现实(AR)在挡风玻璃上运用的技术研发,通过机载AR系统,可以将预测3D数据与汽车自身数据(例如自驾车车的LIDAR传感器)结合,以决定给司机和乘客提供哪些信息,然后将这些数据再传递给驾驶员,可以帮助在能见度低的天气,如雨雪、大雾,预先储存的数据将有助于给驾驶员提供预先路线判断。[2]可想而知,AR技术已越来越深刻改变着人们的生活。本文致力于探讨AR技术在汽车展厅中运用的可能性,通过对汽车展厅的调研分析,融入多媒体高科技手段和交互技术,加强展物与观展者之间的交流互动,这样让企业能更加生动形象的展示展品又能给参观者留下深刻印象,使品牌的品牌理念得到有效传递。Every technological innovation of human civilization can bring about an important change in the current society.At present,with the rapid development of the digital economy,the derivative innovations of 5G technology,such as holographic projection,AR(augmented reality),VR(virtual reality)and other new technologies have attracted the attention of the industry,especially for the games,multimedia audio and video.With the maturity of AR technology,its application has gradually extended from multimedia to other professional fields,such as medical treatment,architecture,design,etc.In 2018,Apple launched a technology research and development on the use of augmented reality(AR)on windshields.Through the airborne AR system,predictive 3D data can be combined with the car's own data(such as the LIDAR sensor of a self-driving car).To decide what information to provide to the driver and passengers,and then pass the data to the driver can be helpful in the weather with low visibility,such as rain,snow,and heavy fog.The prestored data will help provide the driver with pre-route judgment.It is conceivable that AR technology has increasingly profoundly changed people's lives.This article is dedicated to discussing the possibility of using AR technology in automobile exhibition halls.Through the investigation and analysis of automobile exhibition halls,it incorporates multimedia high-tech means and interactive technologies to strengthen the communication and interaction between exhibits and visitors,so that enterprises can display vividly the exhibits,which can leave a deep impression on the visitors and effectively convey the brand concept of the brand.

关 键 词：汽车展厅 展示设计 AR 技术 交互技术 增强现实 

分 类 号：F42[经济管理—产业经济]