中国体育产业演进的内在逻辑、政策趋向和高质量发展路径  

Inherent Logic,Policy Tendency and High Quality the Development of Sports Industry in China

作　　者：姜同仁[1,2] 张林 王松[2] 刘波 JIANG Tongren;ZHANG Lin;WANG Song;LIU Bo(Institute of Sports Industry Management&Development,Anhui University of Finance&Economics,Bengbu 233030,China;Dept.of PE,Tsinghua University,Beijing 100084,China;School of Economic and Management,Shanghai University of Sport,Shanghai 200438,China)

机构地区：[1]安徽财经大学体育产业管理与发展研究院,安徽蚌埠233030 [2]清华大学体育部,北京100084 [3]上海体育学院经济管理学院,上海200438

出　　处：《天津体育学院学报》2020年第6期658-665,共8页Journal of Tianjin University of Sport

基　　金：国家社会科学基金项目(项目编号:13CTY017);安徽省哲学社会科学规划项目(项目编号:AHSKY2017D10)。

摘　　要：经过多年的培育和发展,我国体育产业逐步形成了较为清晰的内部逻辑和较为完整的发展脉络,逐步确立了产业战略地位,构建了科学产业体系、明晰了产业发展方向。新时代提出了新要求,中国体育产业2.0实现高质量发展成为根本遵循,以人为本、政府与市场双轮驱动、供需双侧发力,成为产业政策主要趋向。体育产业2.0是渐进式的系统推进过程,需要多管齐下,形成合力,共同达到预期效果:(1)精细释义,推动供给体系高质化、生产效率高效化、持续发展稳健化,把握体育产业高质量发展方向;(2)精确发力,加强定向调控对接化、改革创新驱动化、统筹推进协同化,推动体育产业政策高质量落地;(3)精准治理,推动治理目标一体化、治理工具联动化、治理评价精细化,保障体育产业有序高质量推进。After years of cultivation and development,sports industry in China has gradually formed a clearer internal logic and a more complete development context,gradually established the strategic position of the industry,constructed a scientific industrial system,and clarified the direction of industrial development.New requirements have been put forward in the new era.The high quality development of China's sports industry has become a fundamental follow,people-oriented,the government and the market dual-wheel drive,supply and demand bilateral power,has become the main trend of industrial policy.The high quality development of sports industry is a gradual systematic promotion process,which needs to be carried out in a multi-pronged way to form a joint force to achieve the expected results.First,fine interpretation to promote the“high quality”of the supply system.The production efficiency is“high efficiency”,the sustainable development is“steady”,grasps the sports industry high quality development direction;Second,the precise power,strengthens the directional regulation and contro“l the opposite”,the reform and innovation“drives”,promotes th“e coordination”as a whole,promotes the sports industry policy high quality landing;Third,accurate governance,promote the“integration”of governance objectives,“linkage”of governance tools,“refinement”of governance evaluation,and ensure the orderly and high quality promotion of the sports industry.

关 键 词：体育产业 内在逻辑 政策趋向 高质量 

分 类 号：G80-05[文化科学—运动人体科学]