妊娠中期女性文胸消费需求模型构建  

Study on the Construction of Consumption Demand Model of Female Underwear in Mid-pregnancy

作　　者：饶心怡 刘驰[1] 黄超 张瑞 徐步高 Rao Xinyi;Liu Chi;Huang Chao;Zhang Rui;Xu Bugao(Apparel&Art Design College,Xi’an Polytechnic University,Xi'an,Shaanxi 710048,China)

机构地区：[1]西安工程大学服装与艺术设计学院,陕西西安710048

出　　处：《天津纺织科技》2020年第5期23-28,共6页Tianjin Textile Science & Technology

摘　　要：为了解妊娠中期女性文胸消费需求,分析妊娠中期女性体型的变化特征,并构建内衣产品的需求模型。基于模型设计问卷,通过问卷调查法和数据分析,得出不同年龄、不同背景人群的文胸产品喜好,挖掘孕妇文胸的不足与消费者关注点,并针对内衣市场产品开发和营销提出建议。In order to understand the consumption demand of women’s bras in the second trimester and analyze the characteristics of women’s body shape changes in the second trimester,the article builds a demand model for underwear products.Based on the model design questionnaire,through questionnaire survey and data analysis,we can find out the bra product preferences of people of different ages and different backgrounds,explore the shortcomings of pregnant women’s bras and consumer concerns,and make recommendations for product development and marketing in the underwear market.

关 键 词：妊娠中期女性 孕妇内衣 孕妇需求 消费模型 问卷分析 

分 类 号：TS941.17[轻工技术与工程—服装设计与工程]