西班牙社会的中国形象成因分析——论在西移民活动与中资企业活动对其影响  

Analysis of Factors Influencing the Image of China in Spanish Society——A Study of the Impact of Activities of Chinese Immigrants and Multinationals

作　　者：王子刚 黄卫平[2] WANG Zigang;HUANG Weiping(School of Foreign Studies,University of International Business and Economics,Beijing,China 100872;School of Economics,Renmin University of China,Beijing,China 100872)

机构地区：[1]对外经济贸易大学外语学院,北京100872 [2]中国人民大学经济学院,北京100872

出　　处：《温州大学学报（社会科学版）》2020年第6期26-35,共10页Journal of Wenzhou University：Social Science Edition

基　　金：对外经济贸易大学中央高校基本科研业务费专项资金资助项目(19QD15);中国侨联青年项目(19CZQK215)。

摘　　要：作为联结非洲和拉丁美洲的纽带,西班牙对中国有着重要的战略意义。进入二十一世纪后两国关系发展迅速,中国在西班牙影响力不断增强。尽管近年来中西经贸合作发展欣欣向荣,但笔者通过整理现有调查发现近年来中国在西班牙社会民众心中的形象却不容乐观,整体较为负面。这一现象在我国着重建设国家软实力,中西关系不断发展的今天应值得重视与探究。笔者通过2015-2018年为期三年的田野调查发现,中国移民和企业在西班牙的活动是影响西班牙社会中国形象构建的重要因素,本文从这一角度出发,通过一系列研究报告和媒体报道分析其对于西班牙社会的中国形象所带来的影响,并据此给出相应对策和建议。As a link between Africa and Latin America,Spain has its great strategic significance for China.With the rapid development of Sino-Spanish relations in the 21st Century,China is gradually increasing its influence in Spain.Although the commercial and economic relations between both countries prosper in recent years,the author discovered through reviewing existing surveys that China has a relatively negative image in Spanish society,not optimistic in general.This phenomenon should arouse concerns and deserve study especially in the context of China’s“strengthening national soft power”and“constantly developing Sino-Spanish relations”.After three years of field work from 2015 to 2018,the author found that activities of Chinese immigrants and Chinese multinationals in Spain can play an important role in shaping China’s image in Spanish society.From this perspective,this work analyzed the impacts of these activities by several research reports and media reports,and provided corresponding countermeasures and suggestions.

关 键 词：移民 跨国企业 西班牙 中国形象 

分 类 号：C912.3[经济管理]