城市女性休闲满意度及其影响因素研究——以北京市为例  

Study on the Satisfaction of Urban Women's Leisure and Its Influencing Factors--A Case Study of Beijing

作　　者：吕宁[1,2] 赵亚茹 王欣 Lü Ning;Zhao Yaru;Wang Xin(School of Tourism Sciences,Beijing International Studies of University,Beijing 100024,China;Research Center of Beijing Tourism Development,Beijing 100024,China)

机构地区：[1]北京第二外国语学院旅游科学学院,北京100024 [2]北京旅游发展研究基地,北京100024

出　　处：《旅游论坛》2020年第5期35-46,共12页Tourism Forum

基　　金：研究阐释党的十九届四中全会精神国家社科基金重大项目“完善文化和旅游融合发展体制机制研究”(20ZDA067)。

摘　　要：女性休闲是西方休闲学研究的主要领域。女性休闲满意度研究对于提升其美好生活质量具有重要意义。文章借鉴美国顾客满意度模型(ACSI)的概念框架,从供给角度对休闲满意度进行评价,并运用结构方程模型实证分析城市女性休闲满意及其影响因素。研究结果表明:(1)城市女性休闲期望正向影响休闲感知质量,休闲感知价值正向影响休闲满意度,休闲感知质量既正向影响着休闲满意度,也通过休闲感知价值间接影响着休闲满意度;(2)休闲满意度正向影响休闲忠诚度,负向影响休闲抱怨;(3)休闲设施与服务对城市女性休闲感知质量的影响程度最大,休闲环境对女性休闲感知质量的影响程度最小,休闲娱乐与旅游、休闲餐饮与购物也很大程度上影响休闲感知质量。因此城市应保障高质量的休闲供给,增设休闲设施,营造高舒适性休闲环境,完善休闲服务,满足城市女性的休闲需要。Women's leisure is the main field of western leisure studies,and the study of women's leisure satisfaction is of great significance to improve their good quality of life.And with society giving women more responsibilities,women's groups get the high-level work and more opportunities to show their self-worth.So that most women become"double workers"who combine work and family,their leisure time is insufficient and leisure satisfaction is not high,which in turn affects its quality of life and family happiness.Therefore,how to improve women's leisure satisfaction has become an urgent problem to be solved.From the perspective of leisure supply,this paper uses the framework of American Customer Satisfaction Index(ACSI)to construct a female leisure satisfaction model,which is composed of leisure expectation,leisure perception quality,leisure perception value,leisure satisfaction,leisure loyalty and leisure complaint.According to the characteristics of leisure supply in Beijing and the leisure demand of urban women,a scale of leisure satisfaction and its influencing factors was constructed,which was used to study the leisure satisfaction of urban women.The findings were indicated as follows:(1)The leisure expectation positively influences the perceived quality of leisure;the leisure-perceived value positively influences the leisure satisfaction;the perceived quality of leisure not only positively influences leisure satisfaction,but also indirectly influences leisure satisfaction through perceived value of leisure.(2)The leisure satisfaction positively influences the leisure loyalty and has negative influences on the leisure complaint;(3)Leisure facilities and services have the greatest influence on the quality of leisure perception of urban women,and leisure environment has the least influence on the quality of leisure perception of women.Leisure entertainment and tourism,leisure catering and shopping also have a great influence on the quality of leisure perception.Therefore,firstly,the government should strengthen the

关 键 词：女性休闲 休闲满意度 结构方程模型 北京市 

分 类 号：F592.7[经济管理—旅游管理]