泛娱乐背景下网络文学IP的开发及运营——以网络小说《楚乔传》为例  

Development and Operation of Network Literature IP under the Background of Pan-entertainment:Taking the Network Novel the Legend of Chuqiao as an Example

作　　者：杨涛[1] 颜怡然 YANG Tao;YAN Yi-ran(The Press of Wuhan University of Technology,Wuhan 430070,Hubei,China;School of Law,Humanities and Sociology,Wuhan University of Technology,Wuhan 430070,Hubei,China)

机构地区：[1]武汉理工大学出版社,湖北武汉430070 [2]武汉理工大学法学与人文社会学院,湖北武汉430070

出　　处：《武汉理工大学学报（社会科学版）》2020年第5期124-129,共6页Journal of Wuhan University of Technology:Social Sciences Edition

摘　　要：互联网的发展带来了全面写作的无限可能,使传统出版业受到数字出版的巨大影响。随之应运而生的众多优秀网络文学作品正被作为资金与版权充沛的文化产业争先挖掘的对象,带来一个又一个极具吸引力和吸金力的“IP热潮”,以网络小说为IP的泛娱乐全产业链生产也正逐渐成熟。以热门IP《楚乔传》为例,从契机、转变、思考三个方面对网络文学IP的改编开发进行了阐述,并通过对其在影视、游戏、漫画等改编版权作品的开发方向分析其运营模式,并提出这种模式对其它网络作品开发的借鉴意义。The development of the Internet has brought the unlimited possibility of comprehensive writing,which has greatly influenced the traditional publishing industry.As a result,many excellent network literature works are being exploited by the cultural industry with abundant funds and copyrights,bringing in“IP craze”that is extremely attractive,and the production of entertainment industry chain of network novels are gradually maturing.This paper briefly expounds the adapted network literature from three aspects in opportunity,change,and reflection.With a heated popular IP“the Legend of Chuqiao”,this paper analyzes its operation mode such as the direction of film,television,games,comics and other adaptation-based copyrights and in the end,proposes the reference significance of this mode for other network novels.

关 键 词：网络文学 IP 产业链 运营模式 泛娱乐 

分 类 号：G114[文化科学] G206.7