乡村旅游竞争力评价体系与方法——基于生态位和最小二乘优化模式的实证  

Evaluation System and Method of Rurual Tourism Competitiveness Based on Niche Theory and Least Square Optimization Model

作　　者：魏军[1] 苏勤 查书平 申睿[1] WEI Jun;SU Qin;ZHA Shu-ping;SHEN Rui(School of Humanity and Tourism,Wuhu Institute of Technology,Anhui Wuhu 241006,China;School of Geography and Tourism,Anhui Normal University,Anhui Wuhu 241000,China)

机构地区：[1]芜湖职业技术学院人文旅游学院,安徽芜湖241006 [2]安徽师范大学地理与旅游学院,安徽芜湖241000

出　　处：《重庆工商大学学报（社会科学版）》2020年第6期71-81,共11页Journal of Chongqing Technology and Business University：Social Science Edition

基　　金：安徽省2017年人文社科重点项目“皖江城市带乡村旅游目的地竞争与合作研究”(SK2017A0623);2018年度科技创新团队及科技创新(扶贫专项)团队建设项目“服务芜湖生态旅游发展科技创新团队”(Wzykj2018ZX02)。

摘　　要：科学评价乡村旅游竞争力是促进乡村旅游良性竞争,实现可持续发展的基础。本文在借鉴生态位理论的基础上,以皖江城市带八个市域为研究对象,从资源禀赋、产业发展、市场区位、基础支持和综合管理五个维度构建了乡村旅游竞争力评价体系,并采用基于最小二乘优化模型的主客观综合评价法,计算分析了乡村旅游竞争力水平与竞争状况。研究结果表明:皖江城市带市域乡村旅游竞争力存在较大差异,主要反映在资源禀赋和产业发展维度;市域乡村旅游竞争力具有明显的层次性,呈现出四个层级;市域乡村旅游竞争力生态位重叠度较高,相互之间的竞争非常激烈。基于此,文章最后提出了皖江城市带乡村旅游竞争力的提升策略。Scientific evaluation of rural tourism competitiveness is the basis for promoting healthy competition and achieving sustainable development of rural tourism.This paper takes eight cities of Wanjiang City Belt as the research object,uses niche theory to construct a comprehensive evaluation system of rural tourism competitiveness,which includes five dimensions ranging from resource endowment,industrial development,market location,foundation support and comprehensive management,then uses least squares optimization model combining subjective and objective comprehensive evaluation method to calculate the niche intensity and overlap of rural tourism competitiveness.The results show that the niche intensity of rural tourism competitiveness in Wanjiang City Belt is quite different,due to resource endowment and industrial development dimension.There is a four levels distinct hierarchy of rural tourism competitiveness between cities.The niche overlap degree of rural tourism competitiveness is high,which reveals that the competition is very fierce.Based on this,the article finally puts foward rural tourism competitiveness promotion strategy for the cities in Wanjiang City Belt.

关 键 词：乡村旅游 竞争力评价 生态位理论 最小二乘优化模型 

分 类 号：F592.99[经济管理—旅游管理]