新时代我国农副产品包装设计的发展趋势  

The Development Trend of Packaging Design of Agricultural and Sideline Products in China in the New Era

作　　者：杨晓芳[1] 易忠 Yang Xiaofang;Yi Zhong(Academy of Fine Arts,Anhui Normal University,Wuhu 241002,China;School of Arts,Anhui Polytechnic University,Wuhu 241000,China)

机构地区：[1]安徽师范大学美术学院,安徽芜湖241002 [2]安徽工程大学艺术学院,安徵芜湖241000

出　　处：《艺术与设计（理论版）》2020年第10期45-47,共3页Art and Design

基　　金：2017年度教育部人文社会科学研究规划基金项目《我国农副产品包装设计发展与创新对策研究》(17YJA760071)成果。

摘　　要：时代发展到今天,商品竞争在某种意义上已表现为商品间的包装竞争。我国农副产品包装设计在理念的创新转变、包装设计体系的完善与规范、包装设计质量提升等方面面临着机遇和挑战。因此,只有准确把握我国农副产品包装设计在科技、人文、环保等方面所体现的发展趋势,才能为农副产品包装设计质量的提高指明方向,增强其在国内和国际市场的竞争力。The development of the times today,commodity competition from a sense has been manifested in the packaging competition between commodities.China’s agricultural and sideline products packaging design in the concept of innovation,packaging design system improvement and norms,packaging design quality improvement and other aspects of opportunities and challenges.Therefore,only by accurately grasping the development trend embodied in the field of science and technology,humanities,environmental protection and so on,can we point out the direction for the improvement of the quality of the packaging design of agricultural and sideline products and enhance their competitiveness in the domestic and international markets.

关 键 词：新时代 农副产品 包装设计 发展趋势 

分 类 号：J524.2[艺术—艺术设计]