社会学视域下网络社交圈层化现象探析  

An Analysis of the Phenomenon of Network Social Circle and Stratification From the Perspective of Sociology

作　　者：王倩茹 张荣 Wang Qianru;Zhang Rong(School of Political Science and Law,University of Jinan,Jinan,Shandong 250022,China)

机构地区：[1]济南大学政法学院,山东济南250022

出　　处：《保定学院学报》2020年第6期14-20,共7页Journal of Baoding University

基　　金：国家社会科学基金“网络消费及其对社会结构的影响研究”(15BSH024);教育部文科重点研究基地重大项目“中国网络社会的现实基础、本土特色与运行模式研究”(19JJD840003)。

摘　　要：随着网络社会的崛起,人们的生活与交往方式发生了巨大的变化。近些年,网络社交逐渐呈现出圈层化的现象,具体表现为一种“圈”与“层”的结构模式,实现了对现实人际关系的重塑。网络社交圈层有效地满足了人们的情感交往需求,人们在圈层化的网络社交中完成了身份建构与自我认同。同时,网络圈层社交与现实生活存在着一定程度的互动性,存在着正负两方面的效应。正确处理好网络公共空间与相对私密化的网络社交圈层的规则与界限的问题,是网络社交圈层化治理的必要思路。With the rise of network society,great changes have taken place in people’s way of life and communication.In recent years,network social networking has gradually become a phenomenon of“circle”and“layer”,which is embodied in a structural pattern of“circle”and“layer”,which realizes the reshaping of the real interpersonal relationship.The network social circle effectively meets people’s emotional communication needs,and people complete the identity construction and self-identification in the network social circle.At the same time,there is a certain degree of interaction between network circle and real life,and there are positive and negative effects.It is a necessary way to deal with the problem of rules and boundaries between the network public space and the relatively private network social circle correctly.

关 键 词：圈层化 社交圈层 网络社会 网络治理 

分 类 号：C912[经济管理]