农特产促销与包装对策的研究  

Research on Promotion and Packaging Strategies of Special Agricultural Products

作　　者：赵绍印[1] Zhao shao-yin(Xuzhou University of Technology,Xuzhou,Jiangsu,221018)

机构地区：[1]徐州工程学院,江苏徐州221018

出　　处：《湖南包装》2020年第5期97-100,共4页

基　　金：江苏省高校哲学社会科学基金项目(编号:2019SJA0989)。

摘　　要：基于广阔的地域和农业传统,中国农特产资源丰富,但却在市场开发中还存在着很多不足。针对于此,文章分析了目前农特产在市场开发和流通中存在的3个问题。第一农特产资源开发不足;第二对包装重视不足;第三包装形象使用混乱。据此列举出3种解决问题的方法:抛除传统思维,遵循市场规律和正确认识包装设计的作用。利用比较和案例分析的研究方法,论证了如何通过包装设计实现农特产的开发和促销。Based on the vast territory and agricultural traditions,China has abundant agricultural specialty resources,but there are still many shortcomings in market development.In response to this,the article analyzes the current three problems in the market development and circulation of agricultural specialty products.First,the development of special agricultural products resources is insufficient;the second is insufficient attention to packaging;the third is the use of confusing packaging image.Based on this,I enumerate three ways to solve the problem:abandon traditional thinking,follow market laws and correctly understand the role of packaging design.Using the research methods of comparison and case analysis,it demonstrates how to realize the development and promotion of agricultural specialties through packaging design.

关 键 词：促销 农特产 包装设计 

分 类 号：F323.7[经济管理—产业经济]