高校学术期刊微信公众号服务功能完善与拓展  

Improvement and Expansion of the Service Function of WeChat Official Account of Academic Journals in Colleges and Universities

作　　者：孟耀[1] MENG Yao(Periodical Press,Dongbei University of Finance and Economics,Dalian Liaoning 116025,China)

机构地区：[1]东北财经大学杂志社,辽宁大连116025

出　　处：《辽宁警察学院学报》2020年第6期116-122,共7页Journal of Liaoning Police College

基　　金：教育部人文社会科学规划基金项目“学术期刊媒介融合中网络出版机制、评价方法及政府规制”(17YJA860015)。

摘　　要：学术期刊微信公众号是学术期刊与新媒体融合的一种新形态,在实现期刊数字化和网络出版转型中起到了积极作用。通过微信公众号移动平台运行,学术期刊进一步实现了网络传播,强化了与读者互动,方便了用户,提高了学术影响力。为了提高学术期刊微信公众号在网络出版与传播中的作用,充分体现和发挥微信公众号特有的服务功能,以高校学术期刊为对象进行分析,认为学术期刊需要进一步完善微信公众号移动平台的服务方式,科学设计其结构,增加服务项目,提高推送内容信息的质量。WeChat Official Account is a new form of integration of academic journals and new media,which has played an active role in realizing the digitization of journals and the transformation of online publishing.Through the operation of the WeChat official account mobile platform,academic journals have further realized network dissemination,strengthened interaction with readers,facilitated users,and improved academic influence.In order to improve the role of WeChat Official Accountin online publishing and dissemination,and to fully reflect and give play to the unique service functions of WeChat Official Account,academic journals in universities need to further improve the service mode of WeChat Official Account,scientifically design its structure,increase the number of service items and improve the quality of push content information.

关 键 词：媒介融合 学术期刊 微信公众号 新媒体 网络传播 

分 类 号：G237.5[文化科学]