郑州市亲子旅游发展现状及对策研究  

Research on development status and countermeasures of parent-child tourism in Zhengzhou

作　　者：杜莹 王恒[1] Du Ying;Wang Heng(Research Center for Regional Tourism,Liaoning University of International Business and Economics,Dalian,Liaoning,116052)

机构地区：[1]辽宁对外经贸学院区域旅游研究中心,辽宁大连116052

出　　处：《市场周刊》2020年第11期43-45,共3页Market Weekly

摘　　要：亲子旅游是目前国内外发展较为火热的旅游形式,在郑州市旅游发展中也扮演着重要角色。在此趋势之下以郑州市为例,通过文献分析、网络数据采集、实地调研等方法,对郑州市亲子旅游发展现状进行了深入分析,发现了诸多问题,包括:亲子旅游产品价格偏高、亲子旅游产品存在安全隐患、亲子旅游产品结构较为单一、缺乏综合性亲子旅游目的地等。同时,针对上述问题提出了相应对策,包括:加大亲子旅游产品优惠力度、提升亲子旅游产品安全保障、不断丰富亲子旅游产品结构、打造综合性亲子旅游目的地等,以期为郑州市亲子旅游发展提供参考与借鉴。Parent-child tourism is a popular form of tourism at home and abroad and plays an important role in the tourism development of Zhengzhou city.Under this trend in Zhengzhou city as an example,through literature analysis,methods of network data collection,field investigation,carried on the thorough analysis about the present situation of parent-child tourism development of Zhengzhou city,found many problems,including:parent-child tourism product price is on the high side,parent-child unsafe tourism products,tourism product structure is relatively single parent,lack of comprehensive parent-child travel destination,etc.At the same time,corresponding countermeasures are proposed to solve the above problems,including increasing the preferential strength of parent-child tourism products,improving the safety guarantee of parent-child tourism products,constantly enriching the structure of parent-child tourism products,and creating comprehensive parent-child tourism destinations,so as to provide reference and reference for the development of parent-child tourism in Zhengzhou.

关 键 词：亲子旅游 旅游发展 郑州市 

分 类 号：F590.75[经济管理—旅游管理]