旅游目的地选择行为的收入群体差异——以北京、武汉、西安城镇居民为例  

DISCREPANCY OF TOURISM DESTINATION CHOICE AMONG THE DIFFERENT INCOME GROUPS:A CASE STUDY OF BEUING,WUHAN AND XI'AN

作　　者：白倩文 吴晋峰 罗维 吴宝清 石晓腾 张甜歌 BAI Qian-wen;WU Jin-feng;LUO Wei;WU Bao-ging;SHI Xiao-teng;ZHANG Tian-ge(School of Geography and Tourismn,Shaany Normal Universirv,Xi'an 710119.China;Shaanxi Provincial Ker Laboratory of Toursn Information Science,Xi'an 710119 China)

机构地区：[1]陕西师范大学地理科学与旅游学院,西安710119 [2]陕西省旅游信,息科学重点实验室,西安710119

出　　处：《人文地理》2020年第5期150-160,共11页Human Geography

基　　金：国家自然利学基全项目(41671135)。

摘　　要：以北京、武汉、西安城镇居民为例,探究旅游目的地选择行为的收入群体差异。研究发现,不同收入群体的旅游目的地选择行为存在明显差异,具体表现在:①不同收入群体的景区到访率均随距离的增加呈e指数衰减,但衰减速率存在收入群体差异,收入越高的群体,到访率距离衰减速率相对越小。②中国城镇居民的国内旅游目的地选择行为具有“距离择近,景点择高,经济择富”的“三择”倾向,但不同收入群体的“三择”程度不同,收入越低的群体,“距离择近,经济择富”的倾向越明显。③不同收入群体到访率空间分异趋势一致,但高到访率空间大小不同,收入越高的群体,高到访率空间越大。④目的地亲景度存在收入群体差异,收入越高的群体,目的地亲景度越高。Tourism destination choice is an important field of tourism research.Exploring the characteristicsand differences of tourism destination choice bchaviors of tourists from different income groups can not only nrich the tourism destination choice research content,but also can provide a basis for tourism market seg mentation and precision marketing.Taking citizens of Beiing.Wuhan and Xi'an as examples,we compare the visiting frequency of different income groups to the same targct scenic spots,and discuss the characteristies and differences of tourism destination choice behaviors of different income groups.The study finds that there are significant differences in tourism destination choice behaviors among different income groups.Firstly.the visiting frequeney of high-,medium-,and low-income groups all attenuates with increasing distance,but the decay rate is different.The higher of the group income is,the lower the decay rate.Secondly.when choosing a tourism destination.different income groups tend to choose scenic spots that are close to where they live.or well-known,or located in developed areas.Low-income groups are more prone to select nearby and/or economically developed tourism destinations than those with high or middle incomes.Thirdly.different income groups have different space of high visiting frequency.The higher of the group income is.the larger the areas with high visiting frequency.Fourthly,the preference scale to scenic spots among high-middle-and low-income groups are different.The higher of the group income is,the higher the preference scale to the scenic spots.

关 键 词：旅游目的地选择 到访率 群体差异 家庭收入 

分 类 号：F590[经济管理—旅游管理]