基于文化层次理论的中日马拉松赛事文化比较研究  

Comparative Study of Marathon Event Culture Between China and Japan Based on Cultural Level Theory

作　　者：张晓琳[1] ZHANG Xiaolin(Sports Culture Development Center of General Administration of Sport of China,Beijing 100061,China)

机构地区：[1]国家体育总局体育文化发展中心,北京100061

出　　处：《沈阳体育学院学报》2020年第6期115-122,共8页Journal of Shenyang Sport University

基　　金：国家社会科学基金一般项目(17BTY051)。

摘　　要：依据文化层次理论,从物质文化层、制度文化层和观念文化层3个维度对中日马拉松赛事文化进行比较研究,借鉴其成功经验,为我国马拉松赛事文化建设提供参考。研究认为:国际田联认证的中日马拉松标牌赛事数量相仿,基础设施等硬件条件可以满足赛事需要。日本马拉松赛事保障体系完备,赛事服务水平较高,民众对马拉松赛事有良好认知,形成了健康的价值观念。启示:优化赛事类型结构,丰富赛事组织内容;注重志愿者团队建设,提高赛事服务保障水平;从教育部门开始,培养学生长跑习惯;重视发展中国“箱根驿传”,培养马拉松后备人才;借助马拉松博览会,打造马拉松品牌文化。Based on the theory of cultural level,this paper makes a comparative study of marathon event culture between China and Japan from the three dimensions of material culture,system culture and concept culture,and draws lessons from its successful experience,which provides reference to the construction of marathon event culture in China.The results show that the number of marathon logo events certified by IAAF in China is similar with that in Japan,and the infrastructure and other hardware conditions can meet the needs of the events.Japanese marathon guarantee system is complete,its event service level is high,and the public forms a healthy value concept with a good understanding of marathon events.Enlightenment:to optimize the structure of the event type and enrich the content of the event organization;to emphasize the construction of the volunteer team and improve the level of event service guarantee;to cultivate students’long-distance running habits from the education department;to attach importance to the development of China’s own“Hakone Ekiden”and cultivate marathon reserve talents;to build marathon brand culture with the help of the marathon exposition.

关 键 词：文化层次理论 马拉松赛事文化 比较研究 中国 日本 

分 类 号：G80-054[文化科学—运动人体科学]