基于SWOT分析的忻府区特色农业发展研究  

Study on the Characteristic Agricultural Development in Xinfu District Based on SWOT Analysis

作　　者：郑海霞[1] 卜玉山[2] 韩龙 ZHENG Haixia;BU Yushan;HAN Long(Department of geography,Xinzhou Teachers University,Xinzhou 034000,China;College ofResources and Environment,Shanxi Agricultural University,Taigu 030800,China)

机构地区：[1]忻州师范学院地理系,山西忻州034000 [2]山西农业大学资源环境学院,山西太谷030800

出　　处：《忻州师范学院学报》2020年第5期30-33,127,共5页Journal of Xinzhou Teachers University

摘　　要：随着农业的进一步发展,传统农业所具有的市场竞争力受到特色农业的影响,而特色农业以自己独特的优势在现代农业发展中逐渐占据主导地位。文章以忻府区特色农业为研究对象,利用SWOT分析法对忻府区在发展特色农业过程中的优势、劣势、机遇和挑战进行分析,结果显示,忻府区发展特色农业在区域位置、品牌建设以及生态环境方面存在潜力和优势,但同时受到当地自然条件和社会条件的制约,农业的进一步发展面临挑战。忻府区发展特色农业的主要战略是将优势与机遇结合发展的增长型战略,要立足忻府区当地实际,筹谋可行性办法,从而为忻府区特色农业的发展提供决策参考,促进当地农业可持续发展。With the further development of agriculture,the market competitiveness of traditional agriculture was affected by characteristicagriculture.The characteristic agriculture has gradually occupied a dominant position in the development of modern agriculture becauseof its unique advantages.This paper took the characteristic agriculture development in Xinfu district as the subject,and the advantages,disadvantages,opportunities and challenges of development characteristic agriculture were analyzed by SWOT.The results showed that the regional position,brand construction and ecological environment are the advantages of development characteristic agriculture in Xinfu district.However,the local natural and social conditions are the restrictive factors in the process of characteristic agricultural development in Xinfu District.And the main development strategy on developing characteristic agriculture in Xinfu District is the growth strategy which combines its advantages and opportunities and the corresponding countermeasures based on its local reality.The results canprovide decision-making reference for the development of characteristic agriculture in Xinfu district and promote the sustainable development of the local agriculture.

关 键 词：特色农业 SWOT分析 忻府区 

分 类 号：F304[经济管理—产业经济]