新媒体时代品牌创新与发展研究——以多肉植物盆器品牌“1987”为例  

Brand Innovation Design and Development in New Media Era—Taking the Brand of Succulent Pots“1987”as an Example

作　　者：魏迎涛 WEI Ying-tao(Department of Art and Design,Luoyang Institute of Science and Technology,Luoyang 471000,China)

机构地区：[1]洛阳理工学院艺术设计学院,河南洛阳471023

出　　处：《河南科技大学学报（社会科学版）》2020年第6期28-31,共4页Journal of Henan University of Science & Technology(Social science)

摘　　要：由国内多肉植物市场的繁荣发展产生的文化创意产品受到众多消费者的青睐。许多商家以多肉植物的盆器设计生产为切入点,推动了整个产业的大力发展,大大小小的盆器原创品牌也应运而生。树立正确的品牌意识,走创新发展之路,基于新媒体时代下的营销模式,与市场的步伐保持一致,是品牌逐渐成为该行业翘楚的必要依托。With the prosperity and rapid development of the succulents’market in China,the cultural and creative products derived from it have been becoming increasingly popular and favored by consumers.Many businessmen aim to design and produce succulent pots in hope of promoting the whole industry.Therefore,many original brands of pots with different patterns come into being.Establishing the correct brand awareness,taking the road of innovation and development,based on the marketing model in the new media era,and keeping pace with the market is the necessary support for the brand to gradually become the industry leader.Establishing the correct brand awareness,taking the road of innovation and development,based on the marketing model in the new media era,and keeping pace with the market is the necessary support for the brand to gradually become the industry leader.

关 键 词：多肉植物 盆器 品牌创新 

分 类 号：J524.1[艺术—艺术设计]